MSc Marketing

at University of Stirling

There are three core 20-credit modules in Semester 1; these will provide you with the basic frameworks of modern marketing thought and show you how they apply in practice through a wide range of relevant and up-to-date examples. You will also start to practice the skills required of a marketing professional in an additional core 10 credit module: communication, collaboration, creativity and critical thinking.
 

In your core Semester 2 module you’ll practice the key quantitative and qualitative data analysis techniques required of a new marketer. Being able to apply these skills will be very important for the work on your consultancy project. You can also gain an appreciation of those contemporary issues in marketing that interest you most through your choice of five elective modules. The pool of elective subjects is refreshed on a regular basis.
 

Over the summer, you’ll then complete the MSc by showcasing your learning through a group-based business consultancy project in the area of marketing.
 

Modules
The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2021). Modules and start dates are regularly reviewed and may be subject to change in future years.
 

Year 1, Autumn semester

Compulsory module

• Flying Start Leadership Programme (MANPFSL)    0 credits
   

Compulsory module

• Responsible Marketing Management (MKTP001)    20 credits
   

Compulsory module

• Strategic Marketing Practice (MKTP002)    20 credits
   

Compulsory module

• Marketing Communications and the Consumer (MKTP003)    20 credits
   

Compulsory module

• Professional Skills in Marketing (MKTP007)    10 credits
   

Year 1, Spring semester

Compulsory module

• Data Analysis Techniques in Marketing (MKTP008)    10 credits
   

Option module
 

Select 0 to 50 credits from Block 1 Marketing Options list

• Brand Marketing (MKTP010)    10 credits
• Retail Marketing (MKTP012)    10 credits
• Social Marketing (MKTP021)    10 credits
• Sport Marketing (MKTP022)    10 credits
   

we recommend students choose 30 credits from 1 block and 20 credits from block 2
 

Option module
 

Select 0 to 50 credits from Block 2 Marketing Options list

• Digital Marketing and Advertising (MKTP011)    10 credits
• Marketing & the Supply Chain (MKTP013)    10 credits
• Youth Marketing (MKTP028)    10 credits
• International Retail Management (MKTP029)    10 credits
   

Year 1, Summer semester

Dissertation
 

Select 50 credits from Marketing & Retail Consultancy Project list

• Marketing & Retail Consultancy Project (MKTP009)    50 credits
   

Academic requirements
A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
 

Other routes of entry
If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.
 

English language requirements
 

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

• IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill 
• Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
• Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
• Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
• IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
• IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
• Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
• Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
• Duolingo 95 overall with a minimum of 90 in all sub-skills
• LanguageCert International ESOL B2 Communicator - High Pass overall with minimum 25 in each sub-skill

Overseas (non-EU) students

2022/23 - £19,145
2023/24 - £19,645
 

Course fees

Fees shown are for a full-time, one-year Masters course.

• If you need to extend your period of study, you may be liable for additional fees.
• If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.
   

Cost of living
If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.
 

European Union and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

Marketing is a popular graduate career, particularly with a national average salary of £28,412 in the UK for graduate marketing roles (glassdoor.com). Work experience is hugely important to help graduates stand out and our Masters includes a real-world projects to give our students the vital experience needed to enter the job market. You'll build not only your marketing skills, but your business connections through networking and project work. As a Stirling graduate in Marketing you have excellent career prospects. 
 

Career opportunities exist not only in manufacturing and services but increasingly in public, social and non-profit sectors. There’s high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business.
 

Typical roles for graduates with this qualification include marketing manager, brand manager, brand marketing executive, product marketing manager or consultant.
 

Graduates from the MSc Marketing have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India.
 

MSc Marketing graduates in the past three years are currently employed as:

• Marketing and Communications Officer, Stirling Council (UK)
• Sales Consultant, Yves Saint Laurent (UK)
• Marketing Communications Associate, Eugenides Foundation (Greece)
• Global Sales, Karma Medical Products (Taiwan)
• Social Media Manager, Liquorice - Digital Innovation for Brands (Africa)
   

Building on that foundation, alumni of the University of Stirling’s MSc Marketing degree who graduated between five and ten years ago have since advanced into some of the following positions:

• Brand Manager, Unilever (Greece)
• Senior PR Specialist, National Education Association (USA)
• Sales and Marketing Executive, Alma Lasers (Japan)
• Senior Marketing Specialist, Symantec (Mexico)
• Account Manager, Cheil (Taiwan)
• Account Executive, McCann Erickson (Greece)
• Senior Lecturer, University of Roehampton (UK)
   

Some of our more established alumni are currently leading and shaping marketing strategy across many different sectors:

• Marketing Manager, Nestle (Greece)
• Supply Chain Manager, Aibel Pte Ltd (Singapore)
• Director of Marketing and E-Business, Elsevier (Hong Kong)
• International Sales Manager, Importaco, S.A. (Spain)