MSc Business Analytics

at University of Stirling

The course will teach you how to interpret the data generated by businesses and effectively communicate your findings to inspire better ways of working. This course addresses the need for industry to have more managers with business analytic skills. Business Analytics opens up careers in diverse areas such as Strategic Management, Operations Planning, Sustainability; Customer-Relations Management; Supply-chain-Management, Process Improvement, or, Disruption and Change Management.
 

Modules
The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2021). Modules and start dates are regularly reviewed and may be subject to change in future years.
 

Year 1, Autumn semester

Compulsory module

 

• Flying Start Leadership Programme (MANPFSL)    0 credits
   

Compulsory module

• Personal & Professional Development (BUSPD01)    10 credits
   

Compulsory module

• Statistics with R (MRMP007)    10 credits
   

Compulsory module

• Business Analytics (MANP001)    20 credits
   

Compulsory module

• Text Analytics for Business (MANP006)    20 credits
   

Year 1, Spring semester

Compulsory module

• Machine Learning (ITNPBD6)    20 credits
   

Compulsory module

• Digital Business and Data Technologies (MANP007)    20 credits
   

Dissertation
 

Select 60 credits from Consultancy Project list

• Consultancy Project (MANP098)    60 credits

continues in summer
 

Option module
 

Select 20 credits from Business Analysis Options list

• Operations Management (BUSP004)    10 credits
• Project Management (BUSP012)    10 credits
• Innovation Management (BUSP016)    10 credits
• Managing Change (BUSP021)    10 credits

Academic requirements
A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
 

Other routes of entry
If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.
 

English language requirements
 

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

• IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill 
• Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
• Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
• Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
• IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
• IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
• Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
• Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
• Duolingo 95 overall with a minimum of 90 in all sub-skills
• LanguageCert International ESOL B2 Communicator - High Pass overall with minimum 25 in each sub-skill

Overseas (non-EU) students

2022/23 - £21,345
2023/24 - £21,845
 

Course fees

Fees shown are for a full-time, one-year Masters course.

• If you need to extend your period of study, you may be liable for additional fees.
• If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.
   

Cost of living
If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.
 

European Union and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

In an on-going survey by the DataLab of organisations across all sectors in Scotland, 44% of the organisations indicate that the biggest constraint to develop a data driven decision making approach is the lack of a compelling business case and lack of the right skills and access to training. This demonstrates the need for capability building in this area not only in Scotland but at an international level. A 2014 report by Egon Zehnder and the Kellog School of Management states that “all leaders need a working knowledge of data science” and that “there is no lack of data scientist, rather a lack of data-ready managers”. This is the specific issue that this course will address.
 

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of business analytics and data-driven decision-making.  These may include:

• Strategic Planning or Sustainability analytics teams
• Customer Insight or Marketing Analytics teams
• Finance, Pricing or other technical analytics teams
• Process improvement or other technical operations teams
• Data quality management or other data focused teams
   

The University of Stirling Management School has a dedicated Employability Manager. The course has a high level of engagement with industry, research and recruitment partners in the course design, delivery, project work and skill development activities.