Universities United Kingdom University of Stirling Courses BA Hons Retail Marketing

BA Hons Retail Marketing
at University of Stirling

Stirling, United Kingdom

Tuition Fee £ 15,900
Country Rank#52
Duration48 Months
Score IELTS: 6 TOEFL: 78

Program Overview

Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic.

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Course Content
You’ll study Retail Marketing as a four-year single honours degree. Your first year will provide a background in business-related subjects, which will be taught alongside students from Marketing, Business Studies and Human Resource Management. In later semesters, core modules in retailing and marketing are studied alongside a selection of elective modules – building up your knowledge in everything from visual merchandising to and multi-channel marketing and supply chains.

Year 1, Semester 1

Compulsory module
- The Global Business Environment: An Introduction (MGTU7S1) 20 credits
- up to 2020/1 MGTU9S1 was taken instead
Option module

Select 40 credits from list
- Accounting and Finance for Managers (ACCU7M1) 20 credits
- Our Blue Planet (AQUU1OP) 20 credits
- Introduction to Cell Biology (BIOU1CE) 20 credits
- Ecology: An Introduction (BIOU1IE) 20 credits
Year 1, Semester 2

Compulsory module
- The Management Challenge: An Introduction (MGTU7S2) 20 credits
- up to 2020/1 MGTU9S2 was taken instead
Option module

Select 40 credits from list
- Introduction to Management Accounting (ACCU9A2) 20 credits
- Our Thirsty Planet: Man and the Aquatic Environment (AQUU2TP) 20 credits
- Introduction to Physiology (BIOU2PH) 20 credits
- Making the Most of the World Wide Web (CSCU9F2) 20 credits
Year 2, Semester 1

Compulsory module
- Fundamentals of Marketing (MKTU9M3) 20 credits
Option module

Select 40 credits from list
- Accounting and Finance for Managers (ACCU7M1) 20 credits
- Our Blue Planet (AQUU1OP) 20 credits
- Introduction to Aquatic Environments (AQUU3AE) 20 credits
- Introduction to Cell Biology (BIOU1CE) 20 credits
Year 2, Semester 2

Compulsory module
- Sustainable Marketing (MKTU9SM) 20 credits
- Prior to 2020/1 MKTU9ME was taken instead
Compulsory module
- Global Retailing in Society (RMKU9R4) 20 credits
Option module

Select 20 credits from list
- Introduction to Management Accounting (ACCU9A2) 20 credits
- External Reporting (ACCU9A4) 20 credits
- Our Thirsty Planet: Man and the Aquatic Environment (AQUU2TP) 20 credits
- Science of Diving (AQUU4DS) 20 credits
Year 3, Semester 1

Compulsory module
- Understanding Consumers (MKTU9UC) 20 credits
Compulsory module
- Retail Strategy and Operations (RMKU9RO) 20 credits
Option module

Select 20 credits from Year 3 Retail Marketing School options list
- International Business (BUSU9BI) 20 credits
- Strategic Management (BUSU9SM) 20 credits
- Learning and Development (HRMU9LD) 20 credits
- Strategic Human Resource Management (HRMU9RB) 20 credits
Year 3, Semester 2

Option module
- Delivering Value in the Digital Age (RMKU9RS) 20 credits
Option module

Select 20 credits from Year 3 Retail Marketing School options list
- Business in Europe and the Emerging Economies (BUSU9EE) 20 credits
- Entrepreneurship (BUSU9EN) 20 credits
- Managing Change (BUSU9MC) 20 credits
- The Organisation of Business (BUSU9OB) 20 credits
MGTUPDP Professional Development and Practice is strongly recommended as the option in spring.

Option module

Select 20 credits from MKTU9DE or RMKU9BM list
- Digital and Experiential Marketing (MKTU9DE) 20 credits
- Sustainable Marketing (MKTU9SM) 20 credits
- Buying and Visual Merchandising (RMKU9BM) 20 credits
- Prior to 2020/1 MKTU9BC could have been taken instead
Year 4, Semester 1

Compulsory module
- Marketing and Retail Consultancy Project (MKTU9M7) 40 credits
Dissertation
- Dissertation (RMKU9R8) 60 credits
- continued in semester 8
Year 4, Semester 2

Option module

Select 20 credits from Year 4 Management School Options list
- Business in Europe and the Emerging Economies (BUSU9EE) 20 credits
- Entrepreneurship (BUSU9EN) 20 credits
- Managing Change (BUSU9MC) 20 credits
- Responsible Business (BUSU9RB) 20 credits
Entry Requirement
Year 1 entry – Four-year honours

SQA Highers
- AABB - by the end of S5
- AABBB - by the end of S6
GCE A-levels
- BBB
IB Diploma
- 30 points
BTEC (Level 3)
- DDM
Widening access students
- Widening access students may be eligible for an adjusted offer of entry. To find out if this applies to you go to our widening access pages.
- Care-experienced applicants will be guaranteed an offer of a place if they meet the minimum entry requirements.
Year 2 entry – Three-year honours

SQA Advanced Highers
- ABB – one sitting
GCE A-levels
- ABB
IB Diploma
- 35 points
Direct Entry to 1st Year:

Year 12 Grade – cumulative score of 65% and above from the following state boards:
- CBSE
- ISC/ICSE
- Metro state boards (Delhi, Karnataka, Maharashtra, Tamil Nadu, West Bengal)
- Students from other state boards will require Year 12 Grade – cumulative score of 75%.
  
  Advanced Entry to 2nd Year:
  
  Year 12 Grade – cumulative score of 75% and above from the following state boards:
- CBSE
- ISC/ICSE
- Advanced entry is possible on a range of courses. Student applications will be considered on a case by case basis.Please note that advanced entry options for students who have scored 35 in the International Baccalaureate or GCE A-Levels ABB in one sitting will also be considered on a case by case basis.
  
  Students who score 70% in English in Year 12 from the following exam boards won't be required to submit IELTS, if studied within the last 5 years of our course start date:
- CBSE
- ISC/ICSE
- Metro state boards (Delhi, Karnataka, Maharashtra, Tamil Nadu, West Bengal)
- Students from other state boards will either need 80% in English if studied within 5 years of the course start date, or a UKVI SELT, IELTS Academic or PTE Academic, depending on the state board, taken within 2 years of our course start date.
  
  English language requirements
  
  If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS Academic or UKVI 6.0 with 5.5 in each skill
- Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
- Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
- Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
- IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
- IBT TOEFL Special Home Edition 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
- Trinity ISE II Pass overall and Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
- Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
- Duolingo 95 overall with a minimum of 90 in all sub-skills
- LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill
- Metro state boards (Delhi, Karnataka, Maharashtra, Tamil Nadu, West Bengal)
Fees & Scholarships

Academic year:

2022/23

2023/24

Overseas students (non-EU)

£15,900

£16,400

Overseas students (non-EU)

You will be charged the annual fee each year when you enrol. Your fees will be held at the same level throughout your course.If you need to take additional modules or resit modules, you will be liable for an additional fee.

If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.
Career Prospect
Our Retail Marketing course gives you a comprehensive range of analytical, problem-solving and professional skills. These are not only valued in the retail industry, but increasingly in other areas of commerce, education, government and non-profit-making organisations. Our Retail Marketing degree can prove key in pursuing a specialised retail career or a more general management career. Many of our Retail Marketing graduates are now in senior industry positions. We also seek to give you an edge in the job market via a range of specialist career services that you can access during – and after – your studies.

Retail Marketing graduates from the University of Stirling are playing their part in shaping businesses around the globe, and can currently be found working in roles such as:
- Department Manager, Primark
- Managing Director, Lothian Stores
- Fashion Buyer, Tesco
- Graduate Management Scheme, Marks and Spencer

Cost Of Studying At University of Stirling

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

BA Hons Retail Marketing at University of Stirling