BA Hons Retail Marketing at University of Stirling
Stirling, United Kingdom
- Tuition Fee £ 15,900
- Country Rank-
- Duration48 Months
- Score IELTS: 6 TOEFL: 78
Program Overview
Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic.
Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.
Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.
The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.
Cost Of Studying At University of Stirling
Interest rates as low as 8.9% *
250K+
Students Assisted
800Cr+
Loan Amount Disbursed
5000+
Loans Sanctioned
