BA (Hons) Marketing

at University of Stirling

You can study Marketing as a four-year single honour degree or take it in combination with one of 11 other courses to achieve a combined honours degree. In your first year, you’ll learn about the general principles of industry, management and marketing – foundations you’ll build on later in the degree. In your final year you’ll be prepared to undertake a Marketing and Retail Consultancy project, designed to engage you with front-line business practices.
 

Industry-standard platforms, such as Google Academy, HubSpot and Hootsuite, as well as practical workshops have been incorporated into our modules enabling students to demonstrate to future employers that they possess the skills needed in the workplace.
 

Modules
The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2021). Modules and start dates are regularly reviewed and may be subject to change in future years.
 

Year 1, Semester 1

Compulsory module

• The Global Business Environment: An Introduction (MGTU7S1)    20 credits
• up to 2020/1 MGTU9S1 was taken instead
   

Option module
 

Select 40 credits from list

• Accounting and Finance for Managers (ACCU7M1)    20 credits
• Our Blue Planet (AQUU1OP)    20 credits
• Introduction to Cell Biology (BIOU1CE)    20 credits
• Ecology: An Introduction (BIOU1IE)    20 credits
   

Year 1, Semester 2

Compulsory module

• The Management Challenge: An Introduction (MGTU7S2)    20 credits
• up to 2020/1 MGTU9S2 was taken instead
   

Option module
 

Select 40 credits from list

• Introduction to Management Accounting (ACCU9A2)    20 credits
• Our Thirsty Planet: Man and the Aquatic Environment (AQUU2TP)    20 credits
• Introduction to Physiology (BIOU2PH)    20 credits
• Making the Most of the World Wide Web (CSCU9F2)    20 credits
   

Year 2, Semester 1

Compulsory module

• Fundamentals of Marketing (MKTU9M3)    20 credits
   

Option module
 

Select 40 credits from list

• Accounting and Finance for Managers (ACCU7M1)    20 credits
• Our Blue Planet (AQUU1OP)    20 credits
• Introduction to Aquatic Environments (AQUU3AE)    20 credits
• Introduction to Cell Biology (BIOU1CE)    20 credits
   

Year 2, Semester 2

Compulsory module

• Sustainable Marketing (MKTU9SM)    20 credits
• Prior to 2020/1 MKTU9ME was taken instead
   

Option module
 

Select 20 credits from list

• Introduction to Management Accounting (ACCU9A2)    20 credits
• External Reporting (ACCU9A4)    20 credits
• Our Thirsty Planet: Man and the Aquatic Environment (AQUU2TP)    20 credits
• Science of Diving (AQUU4DS)    20 credits
   

Option module
 

Select 20 credits from any level 9 list

• External Reporting (ACCU9A4)    20 credits
• Biodiversity (BIOU4BD)    20 credits
• The Organisation of Business (BUSU9OB)    20 credits
• Crime and Criminal Justice (CRMU9T4)    20 credits
   

Year 3, Semester 1

Compulsory module

• Understanding Consumers (MKTU9UC)    20 credits
   

Option module
 

Select 40 credits from Year 3 Management School options list

• International Business (BUSU9BI)    20 credits
• Strategic Management (BUSU9SM)    20 credits
• Learning and Development (HRMU9LD)    20 credits
• Strategic Human Resource Management (HRMU9RB)    20 credits
   

Year 3, Semester 2

Compulsory module

• Delivering Value in the Digital Age (RMKU9RS)    20 credits
   

Option module
 

Select 20 credits from MKTU9DE, RMKU9BM or RMKU9R4 list

• Digital and Experiential Marketing (MKTU9DE)    20 credits
• Sustainable Marketing (MKTU9SM)    20 credits
• Buying and Visual Merchandising (RMKU9BM)    20 credits
• Global Retailing in Society (RMKU9R4)    20 credits
   

Option module
 

Select 20 credits from Year 3 Management School options list

• Business in Europe and the Emerging Economies (BUSU9EE)    20 credits
• Entrepreneurship (BUSU9EN)    20 credits
• Managing Change (BUSU9MC)    20 credits
• The Organisation of Business (BUSU9OB)    20 credits
   

MGTUPDP Professional Development and Practice is strongly recommended as the option in spring.
 

Year 4, Semester 1

Compulsory module

• Marketing and Retail Consultancy Project (MKTU9M7)    40 credits
   

Dissertation

• Dissertation (MKTU9M8)    60 credits
• Continued in semester 8.
   

Year 4, Semester 2

Option module
 

Select 20 credits from Year 4 Management School Options list

1. Business in Europe and the Emerging Economies (BUSU9EE)    20 credits
2. Entrepreneurship (BUSU9EN)    20 credits
3. Managing Change (BUSU9MC)    20 credits
4. Responsible Business (BUSU9RB)    20 credits
    

English language requirements
 

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

• IELTS Academic or UKVI 6.0 with 5.5 in each skill
• Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
• Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
• Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
• IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
• IBT TOEFL Special Home Edition 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
• Trinity ISE II Pass overall and Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
• Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
• Duolingo 95 overall with a minimum of 90 in all sub-skills
• LanguageCert International ESOL B2 Communicator -  Pass with minimum 33 in each sub-skill
   

Undergraduate
 

Direct Entry to 1st Year:
 

Year 12 Grade – cumulative score of 65% and above from the following state boards:

• CBSE
• ISC/ICSE
• Metro state boards (Delhi, Karnataka, Maharashtra, Tamil Nadu, West Bengal)
   

Students from other state boards will require Year 12 Grade – cumulative score of 75%.
 

Advanced Entry to 2nd Year:
 

Year 12 Grade – cumulative score of 75% and above from the following state boards:

• CBSE
• ISC/ICSE
• Metro state boards (Delhi, Karnataka, Maharashtra, Tamil Nadu, West Bengal)
   

Advanced entry is possible on a range of courses. Student applications will be considered on a case by case basis.
 

Please note that advanced entry options for students who have scored 35 in the International Baccalaureate or GCE A-Levels ABB in one sitting will also be considered on a case by case basis.

Overseas students (non-EU)    

2022/23 - £15,900
2023/24 - £16,400
 

You will be charged the annual fee each year when you enrol. Your fees will be held at the same level throughout your course.

If you need to take additional modules or resit modules, you will be liable for an additional fee.
 

Cost of living
If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.
 

EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

What jobs can I get with a Marketing degree?

A degree in Marketing can become your key to a specialised marketing career or a more general management career in a wide range of public, private and voluntary sectors. You’ll acquire a comprehensive range of analytical, problem-solving and professional skills which are increasingly valued in industry, commerce, education, government and non-profit making organisations.
 

Good Marketing courses open the door to a wealth of job opportunities, and a degree in Marketing is becoming increasingly valuable as the range of promotional outlets and techniques available to businesses continues to evolve. Marketing graduates from the University of Stirling have started their careers in some of the following roles:

• Digital Marketing Manager, Tesco Bank
• Marketing and Sales Executive, Scottish Media Group
• UK Retail Marketing Graduate Programme, RBS
• Sales and Services Assistant, Intelligent Finance
   

Examples of recent Marketing graduates’ current roles include:

• marketing and communications specialist
• search engine optimisation Specialist
• marketing manager
• marketing analyst
• digital marketing manager
• merchandising manager
• project manager
• product marketing manager
• games and digital marketing
• category manager
   

Other graduates have forged careers with some of the following organisations:

• Adidas
• Heineken
• BBC
• Nestle
• Arsenal F.C.
• Hewlett Packard
• LIDL 
• Edrington 
• DHL 
• Morgan Stanley