MLitt in Marketing

at University of St Andrews

Modules
Each module typically consists of three to five contact hours per week including lectures, seminars, tutorials and workshops. Assessment is either entirely by coursework, or through a combination of coursework (50%) and a two-hour end-of-semester examination (50%).

For more details of each module, including weekly contact hours, teaching methods and assessment, please see the latest module catalogue which is for the 2021–2022 academic year; some elements may be subject to change for 2022 entry.

Compulsory

Semester 1

• Contemporary Global Issues in Management: focuses on how various global trends impact upon economies, organisations and the practice of management, business and marketing within the context of responsible enterprise.
• Consumer Behaviour and Marketing Research: teaches you how to think systematically and critically about consumer behaviour, and understand how the principles of consumer behaviour inform methodological design in consumer research.

Semester 2

• Contemporary Conceptual Issues in Management: explores core conceptual challenges facing organisations in our rapidly changing environment such as globalisation and global trade, and the resulting internationalisation of organisations. This module also takes a macro-marketing approach to themes such as the stakeholder mindset and contemporary consumers and focuses on market-based solutions that are sustainable for organisations to take forward.
• Dialogue and Debate in Marketing (Masterclasses): explores key marketing topics such as globalisation, consumer trust, technology, social marketing and behaviour change, PR and branding.

The University of St Andrews offers a variety of flexible entry options in order to ensure our doors remain open to all students, regardless of background or personal circumstances.

Although entry to St Andrews is competitive, we recognise a range of different qualifications and consider all aspects of your application, including context, your personal statement and references. Grades alone will not guarantee you admission, and actual offers may be higher or lower than the listed minimum grades required by each programme.

Information about our entry requirements can be found in academic entry explained and UK-based applicants can use our indicator to see which set of entry requirements they need to look at. All non-UK based applicants should look at our standard academic entry requirements.

The University also offers alternative entry routes for applicants who come from areas where we receive limited applications and who are unable to obtain the required grades, or for those who are returning to education after an extended period of time.

• SQA Highers: BBBB to AAAAB
• A-Level: ABB to A*A*A
• International Baccalaureate (IB): 36 (HL 6,5,5) to 38 (HL 6,6,6 plus SL 6,6,6). From 2021, programmes requiring A-levels Mathematics will accept either Mathematics: Analysis and Approaches or Mathematics: Applications and Interpretation at higher level.

Tuition fees

• Home: £10,395
• Overseas: £25,450

Alumni from the Masters in Marketing and more generally from other Masters programmes in the School of Management have secured employment in the fields of general management, marketing and brand management, marketing research, management consultancy, fund administration and other aspects of the financial services industry.

Graduates from the Masters in Marketing have taken up roles in a wide variety of organisations in the public and private sector including:

• Accenture
• Amazon
• Boston Consulting Group
• Google
• L'Oreal
• LinkedIn
• Microsoft
• Procter and Gamble
• Unilever
• Volkswagen Group