Universities United Kingdom University of Southampton Courses MSc Marketing Analytics

MSc Marketing Analytics
at University of Southampton

Southampton, United Kingdom

Tuition Fee £ 28,900
Country Rank#21
Duration12 Months
Score IELTS: 6.5 TOEFL: 92

Program Overview

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

Course Content
Modules
- Digital Marketing Strategy
- Digital and Media Analytics
- Integrated Marketing Communication Design
- Marketing Analytics & Visualizations
- Research Methods for Marketing
Entry Requirement
- Bachelors degree awarded by a recognised University or an equivalent professional qualification approved by the University with an overall qualification of at least 60%
- UK 1st degree equivalent: 55 - 70% depending on awarding institution
- UK 2:1 degree equivalent: 55 - 65% depending on awarding institutiona
Fees & Scholarships
International Tuition Fees:

£28,900
Career Prospect
You’ll be prepared for roles such as:
- marketing analyst
- market research analyst
- digital insight analyst
- decision support consultant
- data scientist
- data analyst
- data specialist
- customer relationship management (CRM) analyst
- credit risk analyst

Cost Of Studying At University of Southampton

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Marketing Analytics at University of Southampton