MSc Marketing International Marketing Featured Image

Universities United Kingdom University of Reading Courses MSc Marketing International Marketing

MSc Marketing International Marketing
at University of Reading

Reading, United Kingdom

Tuition Fee £ 22,900
Country Rank#31
Duration12 Months
Score IELTS: 6.5

Program Overview

This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

The MSc Marketing (International Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

Digital Marketing
Consumer Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

Course Content
Compulsory modules
- Career and Professional Development
- Cross-Cultural Marketing and Consumption
- Global Marketing Management
- International Strategic Management
- Market Research
- Marketing Dissertation
- Measuring Marketing Performance
- Principles of Marketing
- Study and Research Skills: Sources, Methods, and Practice
Entry Requirement
Undergraduate degree

Minimum 2:1 or the equivalent from an Internationally recognised university

English Language Requirements

Studying in a second language can be challenging. If your English language ability is below the minimum requirement, we may ask for evidence of proficiency. Alternatively, we may ask you to attend an English language course before you begin your studies with us.

IELTS

6.5 with no component below 6.0 in any sub-skills
Fees & Scholarships
UK/Home
£13,800 per year

International (incl. EU)
£22,900 per year
Career Prospect
As more organisations operate internationally, the skills and insights provided by this degree equip you for success. You will be equipped to take on roles in marketing, global brand management, market insight and strategic consultancy.

Cost Of Studying At University of Reading

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Marketing International Marketing at University of Reading