MSc Marketing Consumer Marketing Featured Image

Universities United Kingdom University of Reading Courses MSc Marketing Consumer Marketing

MSc Marketing Consumer Marketing
at University of Reading

Reading, United Kingdom

Tuition Fee £ 22,900
Country Rank-
Duration12 Months
Score IELTS: 6.5

Program Overview

This Masters degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.

Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options.

The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

Digital Marketing
International Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

Course Content
Compulsory modules
- Consumer Behaviour
- Consumer Intelligence: New Consumers, New Markets
- International Strategic Management
- Marketing Dissertation
- Market Research
- Measuring Marketing Performance
- Principles of Marketing
- Study and Research Skills: Sources, Methods, and Practice
Entry Requirement
Undergraduate degree

Minimum 2:1 or the equivalent from an Internationally recognised university

English Language Requirements

Studying in a second language can be challenging. If your English language ability is below the minimum requirement, we may ask for evidence of proficiency. Alternatively, we may ask you to attend an English language course before you begin your studies with us.

IELTS

6.5 with no component below 6.0 in any sub-skills
Fees & Scholarships
UK/Home
£13,800 per year

International (incl. EU)
£22,900 per year
Career Prospect
Our Masters in Marketing will develop the skills and give you insights into Consumer Marketing to succeed in the sector. You will be equipped for a career in marketing, global brand management, market insight and strategic consultancy.

Cost Of Studying At University of Reading

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Marketing Consumer Marketing at University of Reading