MSc Marketing

at University of Liverpool

On this programme, you will gain the opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers.The chance to undertake innovative forms of assessment involving live projects in order to blend theory with practice. Students have worked hands-on with various public and private sector organisations (e.g. Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets) providing a diverse range of answers to real marketing problems.A working knowledge of contemporary marketing issues and networking opportunities with marketing experts. Coursework on recent modules has included topics such as analysis of consumer behaviour regarding social media and music downloading.