MSc Digital Marketing and Analytics

at University of Liverpool

Module details

Programme Structure
The 12-month programme consists of eight compulsory modules followed by either a research project (ULMS719) or the dissertation (ULMS790) carried out over the summer period upon completion of Semester 2.

Students are required to complete 180 credits to achieve a full MSc.

Compulsory modules
 

• Consumer Behaviour (ULMS795)
• Digital Marketing (ULMS855) 
• Marketing Management (ULMS766) 
• Services Marketing (ULMS803) 
• Consumer Insight Research (ULMS894) 
• Experiential Marketing (ULMS890)
• Leading Marketing and Entrepreneurship (ULMS892)
• Marketing and Digital Analytics (ULMS893)
• Dissertation (ULMS790) 
• Strategy, Planning and Implementation (ULMS719)

Entry requirements

The University of Liverpool Management School continues to welcome applications that fulfil admissions criteria in order to select a balanced international student cohort. However in order to maintain the high quality of student experience, programmes will stop accepting new applications from certain countries once the number of offers from these countries exceed the target. As students from different countries tend to apply at different points in the application period, applications from some countries may close earlier in the year. In these cases we will aim to provide a 3-week notice period to the affected country, prior to any programme closure.

Normally a university degree with a minimum of 2:1 standard from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is, therefore, not suitable for applicants with a first degree in Marketing. 

Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered. All candidates must meet our required level of English.

INDIA Standard XII    
70% or above from Central and Metro State Boards

IELTS    
6.5 (with a minimum of 6.0 in each component)

Fees

Fees cover the cost of your tuition, registration, examinations (but not re-sits) and graduation.

Tuition fees (Home)
£12,500

International students
£24,000

This programme has been designed to increase the employability skills in graduates, specifically, but not limited to the following:
 

• Knowledge of state-of-the-art digital marketing practices and role of analytics in marketing
• Relevant theoretical knowledge along with data analysis skills
• Understanding of the role of consumer insight in marketing to enhance consumer relationships and optimise marketing performance
• Knowledge of strategic decision-making in a digital environment
• Awareness of cutting-edge technological trends that are reshaping marketing practices
• Problem-solving, analytical and cognitive skills
• Communication and collaborative team working skills.

This programme has been informed by the needs of employers to prepare graduates for success in their chosen career. Our graduates will be well-rounded marketers that are equipped with a broad understanding of the competitive business environment and cutting-edge marketing practices, an ability to make strategic marketing decisions, and analysis skills.