Universities United Kingdom University of Lincoln Courses MSc Digital Marketing

MSc Digital Marketing
at University of Lincoln

Lincoln, United Kingdom

Tuition Fee £ 16,200
Country Rank-
Duration12 Months
Score IELTS: 6

Program Overview

The evolution of the internet and the way technology is forever revolutionising the way products and services are consumed in both their ideology and their functionality has fundamentally changed the strategies and tactics used within marketing. The connected consumer is the new norm where people constantly split their attention between devices and the world around them. Human attention is now at a premium as advertisements vie for visibility in a landscape populated by an expanse of everyday people passing on their own ideas and persuading others to think the same way. Building and growing a brand is not just a challenge of visibility, it is also creating something that resonates with the consumer.

Digital marketing is a component of marketing that applies digital mediums to realise marketing goals. The fundamental shift in consumption habits has expanded the ways marketers can understand consumer behaviour and they ways in which they can reach customers and build relationships. The strategies and tactics used within digital marketing is always changing and evolving with the advent of new technologies and the impact they have on consumer behaviour and consumption habits.

The role of the digital marketer is diverse. They develop, implement, and manage digital marketing campaigns which play a major role in enhancing brand awareness. They harness different digital mediums for advertising and build relationships with customers digitally while evaluating their campaigns using analytics and metrics. The skills required to enter the marketing industry are specialist where in many instances, the digital marketer is expected to be proficient at them all.

MSc Digital Marketing is a specialist programme designed for graduates wanting to practice digital marketing and move into future leadership roles. It has been developed to meet the needs of employers seeking candidates with digital marketing skills that add immediate value to both the workplace and to your own entrepreneurial activities.

Course Content
The programme is composed of nine core modules plus a final professional inquiry project. There is the option to undertake a Professional Practice year. The module order is as follows;

Semester A:
- Digital Marketing Strategy, Planning and Budgeting
- Leadership Development
- Databases and Email Marketing AI
- Developing Digital Brands
Semester B:
- Developing Entrepreneurial Capacity and Mindset
- Social Media Marketing and Digital Advertising
- Big Data and Artificial Intelligence
- Ecommerce, Website Design and SEO
Semester C:
- Personal Professional Development
- Professional Inquiry Project
Optional Second Year:
- Professional Practice (optional) (non-credit bearing)
Professional Practice

This course is also available with a Professional Practice pathway. This two-year version of the degree provides the opportunity to undertake a period of professional practice at the end of the first year to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff. Students who are accepted onto the Professional Practice programme will attend a consultation with a Programme Leader and Placement Coordinator early in their first term to discuss timelines, processes, and requirements.

The Professional Practice period is not assessed, however students will be required to present a placement project linked to their experience. Students who successfully complete their degree with a year in Professional Practice will receive the award title MSc Digital Marketing (with Professional Practice). Those who do not will receive the MSc Digital Marketing award, or equivalent exit award. There are no tuition fees for the Professional Practice year, but students will need to cover their own travel, accommodation, and general living costs.
Entry Requirement
Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with significant marketing experience will also be considered.

Applications from individuals with alternative UG study area degrees who have least 2-3 years' experience in a marketing role and/or a professional marketing qualification will be considered on an application by application bases, and interviews will be held where appropriate.

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element.
Fees & Scholarships
The fees for MSc Digital Marketing may vary from £16,000 to £25,000 annually for tuition fees. The fee's prices may get higher for International Students.
Career Prospect
Graduates with Master's level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises. Some students choose to pursue careers in research or academia.

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities. The service works closely with local, national and international employers, acting as a gateway to the business world.

Cost Of Studying At University of Lincoln

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Digital Marketing at University of Lincoln