MA Creative Advertising

at University of Lincoln

The aim of this course is to develop the knowledge and skills required for entry into the industry as an advertising creative. At the end of the programme the final output is a portfolio of advertising concepts, known as a 'book'.
 

The course modules are structured as follows:
 

Advertising Principles: An introduction to the principles and methods needed to produce advertising concepts, including:

- Creative problem solving
- Strategic thinking and research
- Idea generation
- Presenting and critiquing ideas
 

Creative Advertising Practice: Working in creative partnerships, students will have the opportunity to work on a wide range of creative challenges with a focus on problem solving and effective communication. Students can explore:

- Effective use of media
- Data and technology
- Creative technology
- Working as a creative team
- Copywriting
- Art Direction
- Presentation and selling skills
 

Creative Advertising Profession: Students can develop a deep understanding of the expectations and recruitment strategies of a wide range of employers, and develop approaches that can kickstart their career.

- Creating your unique creative identity
- Forming partnerships and relationships with industry
- Identifying emerging creative trends
- Engaging and using industry networks
- Using social media to promote your creative brand
 

Creative Advertising Portfolio: This module enables students to put together an industry-standard portfolio (book) of advertising solutions which will form the foundation for engagement with industry. Students will have the opportunity to engage with industry mentors to refine and shape their portfolio. Students can explore:

- Developing multiple campaigns in all media
- Building industry networks
- Self promotion
- Teamwork and communication skills
 

Creative Advertising Masterclass Programme: Students on this course are expected to travel to London to take part in ten intensive, industry led one-day workshops. There will be the opportunity to explore contemporary advertising practice and the themes and issues that affect the industry, while building beneficial professional relationships.
 

Students can explore:

- The range of companies and opportunities in the advertising industry
- The creative process
- Strategic thinking
- Date and technology
- Craft skills - art direction and copywriting
- Presentation and selling skills

• Minimum of a 2:2 honours degree in any subject and successful interview.
• Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.5 overall, with a minimum of 6.0 in each element. 

The fees for MA Creative Advertising may vary from £16,000 to £26,000 annually for tuition fees. The fee's prices may get higher for International Students.