Universities United Kingdom University of Leicester Courses MSc Marketing

MSc Marketing
at University of Leicester

Leicester, United Kingdom

Tuition Fee £ 21,000
Country Rank-
Duration12 Months
Score IELTS: 6.5

Program Overview

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.

The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Course Content
Semester 1

You will take two modules in each semester followed by your dissertation. Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at the interrelationships between marketing and consumers, and how they are communicated to and influenced.
- Principles of Marketing
- Consumers, Brands and Communications
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Semester 2

In semester two you will focus on marketing research practices and methods. Your second core module will explore the importance of innovation in marketing strategy and its application in business-to-business, services and international marketing contexts.

Core modules
- Research Methods for Marketing
- Marketing Strategy and Innovation
Option modules
Choose one option module from:
- Dissertation
- Advanced Issues in Marketing
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Entry Requirement
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.

English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications
Find your country in this list to check equivalent qualifications, scholarships and additional requirements.
Fees & Scholarships
UK Students
This is the total course fee.

Starting in September 2022
- MSc: £9,500
If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.

International Students
This is the total course fee.

Starting in September 2022
- MSc: £21,000
You will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.

From 2022 onwards, EU nationals will pay the International fee. If you are an EU national with settled or pre-settled status under the EU settlement scheme, you may qualify for the UK fee (subject to criteria).
Career Prospect
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects.

Cost Of Studying At University of Leicester

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Marketing at University of Leicester