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Universities United Kingdom University of Leicester Courses BA Marketing (with Year Abroad)

BA Marketing (with Year Abroad)
at University of Leicester

Leicester, United Kingdom

Tuition Fee £ 17,500
Country Rank#23
Duration48 Months
Score IELTS: 6.5

Program Overview

Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students.

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.

Our Marketing BA is accredited by the Chartered Institute of Marketing. You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher. All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.

In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules.

The first year of this degree is shared with the following BA degrees:

Business and Management BA
Human Resource Management BA

This means that you will have the option to switch to any of our business management BA degrees at the end of your first year.

Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

Course Content
Year 1

Your first year is designed to provide you with a solid foundation in the study of managerial practices and their related functions, such as human resource management and marketing, as well as an appreciation of the broader context in which these activities take place in society.

Core modules
- Introduction to Management
- Business Finance and Reporting
- Business, Economy and Society
- Managing Human Resources
- Managing Digital Technologies
- Principles of Marketing
- Enterprise in Practice
Option modules
Choose one option module from the following:
- Contemporary Issues in Business and Management
- The Future of Work
- Consumers, Brands and Digital Marketing
First year modules are shared with the following degrees: Human Resource Management BA and Business and Management BA. There is flexibility to switch between these degrees at the end of your first year.

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year 2

Your second year will provide you with advanced learning in digital communications and branding techniques of marketing practice. You will also have the opportunity to engage in applied study through a live consultancy challenge.

Modules
- Consumer Behaviour
- Strategic Brand Management
- The Business Environment
- Strategy
- Consultancy Challenge
- Marketing Intelligence
- Marketing Communications and Digital Media
- Corporate Social Responsibility: Theory and Practice
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year Abroad or Year in Industry (optional)

On a ULSB course you have the option of spending your third year gaining work experience on an industry placement or studying abroad at one of our partner institutions. Alternatively you can continue studying and complete your degree in three years.

Year in Industry

A Year in Industry is a fantastic opportunity to gain experience of a working environment within the sector of your choice. It is normally a paid position, more than offsetting the additional cost of your extra year and can take place either in the UK or overseas.

If you decide to undertake a Year in Industry you will be responsible for securing your own placement, with support from the School and the University Career Development Service. Please note that deciding to search for a Year in Industry does not guarantee you a placement.

During your Year in Industry you will be supported by the School of Business Careers Team. This will include communication with you and your manager and a visit to your place of work, which may be face to face or virtual (depending on location). You will also undertake written work to capture the learning from your experience, which will include reflection on your personal and professional development. This work will be assessed to allow you to gain recognition for your Year in Industry.

Your Year in Industry effectively begins in Year 1 when you will be introduced to various opportunities to develop your skills, your understanding and experience. In Year 2 you will be supported through guided sessions, such as:
- Introduction to the Year in Industry programme
- Researching opportunities
- Making successful applications
- Effective interview techniques
- Preparing for my Year in Industry
A Year in Industry is an excellent opportunity to learn more about the types of professions you can choose after you graduate, and can also point you towards postgraduate studies that may help you on the path to your chosen career.

Year Abroad

We’ll make sure you have everything you need for your future career: not just by awarding you a high quality degree, but also by helping you to develop the skills, knowledge and confidence you need to make your mark in the world as a Citizen of Change. One way you can do this is by opting to take a Year Abroad between Years 2 and 3 of your degree.

Studying abroad is not just for people who are interested in travelling and meeting new people. It is about acquiring life skills that are becoming increasingly significant for a wide range of jobs in our modern globalised society. Whether you go on to a career in the private, public or third sector - or plough your own furrow as an entrepreneur – you will find the experience invaluable.

Final Year

Core modules
- Business Ethics
- International Marketing
- Research Methods
Plus either Dissertation (Marketing) or Business Project (Marketing)

Option modules
Choose one option module from:
- Business in the Digital Economy
- Cyberpsychology at Work
- Crisis Management
- Place, Branding and Tourism
- The Management and Shaping of Innovation
- Power at Work
- Employment Relations in the Global Economy
Plus two option modules from:
- Critical Analysis for Management
- Ecology and Sustainability: Contemporary Issues
- Managing Knowledge in Organisations
- Services Marketing
- The Production and Consumption of Culture
- Strategic Human Resource Management
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Entry Requirement
- A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level.
- EPQ with A-levels: BBB + EPQ at grade B
- GCSE: Maths and English Language at grade C (4).
- Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction
- International Baccalaureate: Pass Diploma with 30 points overall with a minimum of grade 4 in SL Maths Analysis and Approach, grade 3 in HL Maths or grade 5 in SL Maths Application and Interpretation if not held at GCSE.
- BTEC Nationals: Full Diploma with DDM, Diploma in Business preferred.
Selection Process
When considering your application, we will look for evidence that you will be able to fulfil the objectives of the course and achieve the standards required. We will take into account a range of factors including previous exam results.

Applicants are not normally interviewed. If you receive an offer you will be invited to visit the School of Business.

English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications
Find your country in this list to check equivalent qualifications, scholarships and additional requirements.
Fees & Scholarships
UK Students

Starting in 2022
- £9,250 in your first year. Tuition fees are subject to government regulations and may change in future years
- Year Abroad: your fee will be £1,250 for that year
- Year in Industry: your fee will be 15% of the full-time tuition fee that applies in that year
If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.

International Students

Starting in 2022
- £17,500 per year
- Year Abroad: £4,375, which is 25% of the full-time tuition fee
- Year in Industry: £2,625, which is 15% of the full-time tuition fee
You will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.

From 2022 onwards, EU nationals will pay the International fee. If you are an EU national with settled or pre-settled status under the EU settlement scheme, you may qualify for the UK fee (subject to criteria).
Career Prospect
Whether you want to reach the top in an organisation, start your own business or make a difference in the voluntary sector, there are specially designed programmes and activities at Leicester that will support you in gaining the right skills, experiences and exposures you need. Employability is embedded in our courses with all offering a year in industry opportunity. In addition, the School of Business has a dedicated Careers Team who work to make sure you get support to achieve your aspirations.

We work with the Leicester Innovation Hub in launching great ideas and providing dedicated incubation and innovation space, making it easier for both students and companies to utilise innovation support, expertise and facilities. We also have a student entrepreneurship academic lead who provides links with our students and the Innovation Hub. Support is available through the innovation hub not only whilst you study with us but also after you graduate.

Cost Of Studying At University of Leicester

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

BA Marketing (with Year Abroad) at University of Leicester