Promotional Media MA

at University of Leeds

This course develops your ability to critically analyse promotional media by examining different promotional practices, and evaluating impacts and implications for individuals, organisations and societies.
 

You’ll be introduced to key theoretical perspectives and debates regarding promotional culture, consumerism and the media, and you’ll explore local, national and global contexts.
 

You’ll have the opportunity to tailor the course to suit your interests by choosing optional modules.
 

Throughout the course, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the course.

Modules

Year 1

Compulsory modules

• Promotional Media, Culture and Society    
• Dissertation and Research Methods    
• The Cultural History of Promotional Communication    

A bachelor degree with a 2:1 (Hons) in media studies, communication studies, cultural studies, literature, politics, public relations, international relations or sociology.
 

We may give preference to applicants who exceed our entry requirements. Relevant professional experience from an applicant with a degree in a preferred subject may also be considered. We may request additional documentation to inform our decision. Please note that meeting the entry requirements of this course doesn't guarantee an offer of a place.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

Fees

• UK: £10,250 (total)
• International: £23,000 (total)
   

This isn't a practical training course, but it gives you a real insight into the construction, influence and impact of promotional media in a range of contexts.
 

You’ll acquire or refine high-level skills in areas such as research, critical analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.
 

You’ll be well prepared for a career in promotional media in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for promotional media professionals in specialist sectors such as finance or the non-profit sector.