Corporate Communications Marketing and Public Relations MA

at University of Leeds

The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.
 

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as global strategic marketing, marketing research and social media marketing, as well as understanding how organisations manage their brands and identities, marketing communications and public relation practices.
 

You will also benefit from a dedicated professional skills module designed to empower students by developing personal and professional skills and competencies essential for optimising employability and succeeding in the global business environment.
 

In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans. You could focus on strategic priorities such as corporate social responsibility, digital and interactive marketing or marketing analytics. You could also refine your persuasive writing and speechmaking skills or learn how to manage change in an organisation.
 

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain practical experience that will support your employability.

Modules

Year 1

Compulsory modules

• Global Strategic Marketing    
• Corporate Communications and Reputation Management    
• Corporate Communications Strategy    
• Brand Management and Corporate Identity    
• Social Media Marketing    
• Public Relations in Practice    
• Marketing Research    
• Marketing Communications    
• Marketing Dissertation/Project    
• The Global Marketing and Communications Professional    

A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general or non-business background; however we do not restrict entry for those who have previously studied marketing.

English language requirements

IELTS 7.0 overall, with no less than 6.5 in any component.. 
 

Documents and information you’ll need

• A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
• Two academic references
• A personal statement
• An up-to-date CV
• Your approved English Language test* (if applicable)
• A letter of sponsorship, if you need one.

Fees

• UK: £12,750 (total)
• International: £25,750 (total)
   

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.
 

Our recent graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas.