Consumer Analytics and Marketing Strategy MSc

at University of Leeds

Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
 

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
 

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behaviour and direct, digital and interactive marketing. You’ll also deliver a data-driven marketing research group project.
 

Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, marketing analytics, machine learning in practice, or applied population and demographic analysis.
 

By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.

Modules

Year 1

Compulsory modules

• Geographic Data Visualisation & Analysis    
• Big Data and Consumer Analytics    
• Predictive Analytics    
• Applied GIS and Retail Modelling    
• Business Analytics and Decision Science    
• Consumer Behaviour    
• Marketing Research Consultancy Project    
• Digital and Interactive Marketing    
• Marketing Strategy    

A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component.
 

Documents and information you’ll need

• A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
• Two academic references
• A personal statement
• An up-to-date CV
• Evidence of your English language qualifications, if English is not your first language
• A letter of sponsorship, if you need one.

Fees

• UK: £12,750 (total)
• International: £25,750 (total)
   

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
 

Due to the digital revolution, companies around the world and in many sectors have access to greater amounts of data. The most progressive companies are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.