Advertising and Marketing MA

at University of Leeds

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.
 

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications, strategy, and consumer behaviour. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition, you’ll gain an insight into important functions of marketing which support brand communications.
 

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing and marketing analytics.
 

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Modules

Year 1

Compulsory modules

• Consumer Behaviour    
• Marketing Communications   
• Advertising    
• Global Strategic Marketing    
• Media Planning and Strategy   
• Public Relations and Corporate Communications    
• Marketing Research    
• Marketing Dissertation/Project   
• The Global Marketing Professional    

A bachelor degree with a 2:1 (hons) in any subject.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component.
 

Documents and information you’ll need

• A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
• Two academic references
• A personal statement
• An up-to-date CV
• Your approved English Language test* (if applicable)
• A letter of sponsorship, if you need one.

Fees

• UK: £12,750 (total)
• International: £25,750 (total)
   

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.
 

Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses.
 

Employers include marketing agencies within the advertising, digital and marketing communications sectors, as well as retailers, communications groups, commercial banks, education and recruitment agencies.