Universities United Kingdom University of Kent Courses Marketing PhD

Marketing PhD
at University of Kent

Kent, United Kingdom

Tuition Fee £ 19,300
Country Rank-
Duration36 Months
Score IELTS: 6.5 TOEFL: 87

Program Overview

Staff research interests in this department cuts across four main domains including, marketing strategy and performance; product development and innovation; buyer behaviour; and the management of supply (value) chains and market delivery systems.

Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.

The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

Entry Requirement
For entry to a Kent postgraduate degree programme (Master's), Indian students typically need to have completed a three or four-year undergraduate degree (Honours Bachelor degree or Professional degree) at an accredited university or college. General Bachelor degrees may sometimes be considered. Exact requirements will depend on the postgraduate degree you are applying for and the institution you have studied at.
For programmes that require a 2:1 we usually ask for a First Class degree, a final CGPA of 6.0/10, or 60%. Students from top institutions may be considered with a high Second Class degree, a final CGPA of 5.5/10, or 55%. For programmes that require a 2:2 we usually ask for a high Second Class degree, a final CGPA of 5.5/10, or 55%.

Fees & Scholarships

International Tuition Fees:

£19300 per year

Career Prospect

The KBS PhD programme is designed to provide a thorough training for research careers in academia or industry. Our students generally take up academic appointments in UK or international higher education institutions or work in policy or industry settings.

Cost Of Studying At University of Kent

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing PhD at University of Kent