Marketing - MSc

at University of Kent

Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.  Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.
 

Compulsory modules currently include

• BUSN9027 - Innovation Management and New Product Development (15 credits)
• BUSN9065 - Consumer Behaviour (15 credits)
• BUSN9066 - Applied marketing research (15 credits)
• BUSN9090 - Marketing Across Cultures (15 credits)
• BUSN9200 - Research Methods and Consulting Skills (15 credits)
• BUSN9330 - Strategic Marketing (15 credits)
• BUSN9370 - International Accounting for Decision Making (15 credits)
• BUSN9520 - Integrated and Digital Marketing Communications (15 credits)

Optional modules may include

• BUSN9000 - Sustainability and Corporate Responsibility (15 credits)
• BUSN9067 - Digital Marketing (15 credits)
• BUSN9087 - Management Analytics (15 credits)
• BUSN9146 - Global Value Chains, Strategy and Development (15 credits)
• BUSN9173 - Project Management (15 credits)

Compulsory modules currently include

• BUSN9001 - Marketing Report (30 credits)

A minimum of a second-class UK degree in any subject, or an equivalent internationally recognised qualification, is accepted for this course.
 

All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
 

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications. 

Fees:

• Home full-time£11400
• EU full-time£15900
• International full-time£21200
   

For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.

Our Marketing graduates find work in consumer or business-to-business marketing, in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management.  
 

Companies that graduates have found work in, include:

• Facebook
• Mazda UK
• Amazon Web Services
• Merkle
• Zalando.
   

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set up their own businesses as well-equipped entrepreneurs.