Universities United Kingdom University of Kent Courses Marketing MSc

Marketing MSc
at University of Kent

Kent, United Kingdom

Tuition Fee £ 20,700
Country Rank-
Duration12 Months
Score IELTS: 6.5 TOEFL: 87

Program Overview

Are you an innovative thinker with aspirations to become an expert in the ever-changing area of modern marketing?

Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results.

The CIM-accredited MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends. You also develop practical skills through industry speakers, workshops, and the option to undertake an Industrial Placement. MSc Marketing also comes with an optional Industrial Placement.

Course Content
Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.

Compulsory modules currently include
- BUSN9027 - Innovation Management and New Product Development (15 credits)
- BUSN9065 - Consumer Behaviour (15 credits)
- BUSN9066 - Applied marketing research (15 credits)
- BUSN9090 - Marketing Across Cultures (15 credits)
- BUSN9200 - Research Methods and Consulting Skills (15 credits)
- BUSN9330 - Strategic Marketing (15 credits)
- BUSN9370 - International Accounting for Decision Making (15 credits)
- BUSN9520 - Integrated and Digital Marketing Communications (15 credits)
Optional modules may include
- BUSN9000 - Sustainability and Corporate Responsibility (15 credits)
- BUSN9067 - Digital Marketing (15 credits)
- BUSN9087 - Management Analytics (15 credits)
- BUSN9146 - Global Value Chains, Strategy and Development (15 credits)
- BUSN9173 - Project Management (15 credits)
Compulsory modules currently include
- BUSN9001 - Marketing Report (30 credits)
Entry Requirement
For entry to a Kent postgraduate degree programme (Master's), Indian students typically need to have completed a three or four-year undergraduate degree (Honours Bachelor degree or Professional degree) at an accredited university or college. General Bachelor degrees may sometimes be considered. Exact requirements will depend on the postgraduate degree you are applying for and the institution you have studied at.
For programmes that require a 2:1 we usually ask for a First Class degree, a final CGPA of 6.0/10, or 60%. Students from top institutions may be considered with a high Second Class degree, a final CGPA of 5.5/10, or 55%. For programmes that require a 2:2 we usually ask for a high Second Class degree, a final CGPA of 5.5/10, or 55%.

Fees & Scholarships

International Tuition Fees:

£20700 per year

Career Prospect

Our Marketing graduates find work in consumer or business-to-business marketing, in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management.

Companies that graduates have found work in, include:

Facebook
Mazda UK
Amazon Web Services
Merkle
Zalando.

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set up their own businesses as well-equipped entrepreneurs.

Cost Of Studying At University of Kent

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing MSc at University of Kent