Marketing - BSc (Hons)

at University of Kent

Stage 1

Your first year is a compulsory introductory year, designed to provide you with a solid foundation in the understanding of business practices and their related functions, including topics such as accounting, finance, and marketing.

Compulsory modules currently include
 

• BUSN3120 - Introduction to Management (15 credits)

• BUSN3430 - Global Business Environment (15 credits)

• BUSN3640 - Business Analysis Tools (15 credits)

• BUSN3690 - Financial Accounting, Reporting and Analysis (15 credits)

• BUSN3700 - Introduction to Marketing (15 credits)

• BUSN3910 - Business Organisation, Issues and Skills (15 credits)

• BUSN4020 - Introduction to Digital Marketing (15 credits)

• ECON3130 - Economics for Business (15 credits)

Stage 2

Your second year allows you to develop your critical understanding of marketing, developing skills in marketing strategy, branding, marketing research and analysis, plus the opportunity to apply theory to practice.

Compulsory modules currently include
 

• BUSN5450 - Marketing Research (15 credits)

• BUSN5870 - Digital Marketing Strategy (15 credits)

• BUSN7330 - Business Ethics and Sustainable Management (15 credits)

• BUSN7350 - Branding (15 credits)

• BUSN7380 - Understanding Consumer Behaviour (15 credits)

• BUSN7580 - Marketing Strategy (15 credits)

• BUSN7900 - Employability for Stage 2 Business Programmes (5 credits)

Optional modules may include
 

• BUSN3012 - Contract Law and Consumer Protection (15 credits)

• BUSN5013 - Human Resource Management (15 credits)

• BUSN5016 - Business and Employment Law (15 credits)

• BUSN5200 - Service Management (15 credits)

• BUSN6005 - International Business: Theoretical Insights (15 credits)

• BUSN6120 - New Enterprise Development (15 credits)

• BUSN6580 - Diversity in Organisations (15 credits)

• BUSN6760 - Strategy Analysis and Tools (15 credits)

• BUSN6770 - Financial Management for Decision Making and Control (15 credits)

• BUSN6780 - Contemporary Management Challenges (15 credits)

• BUSN6880 - Decision Analysis (15 credits)

• BUSN7440 - Creativity and Innovation in Organisations (15 credits)

• BUSN7490 - International Business: Modes and Functions (15 credits)

• BUSN7510 - Psychology of the Contemporary Workplace (15 credits)

• BUSN7860 - Operations Management (15 credits)

• BUSN7980 - Data Intelligence in Practice (15 credits)

Stage 3

Your final year has a greater focus on capstone marketing modules such as new product marketing, digital marketing applications and marketing communications with the opportunity to undertake a marketing management project.

Compulsory modules currently include
 

• BUSN5440 - International Marketing (15 credits)

• BUSN5460 - Marketing Communications (15 credits)

• BUSN6020 - Digital Marketing Applications (15 credits)

• BUSN6930 - New Product Marketing (15 credits)

• BUSN7820 - Marketing and Society (15 credits)

• BUSN7830 - Services, Technology & Marketing (15 credits)

• BUSN7920 - Career Management for Stage 3 Business Programmes (5 credits)

Optional modules may include
 

• BUSN5013 - Human Resource Management (15 credits)

• BUSN5016 - Business and Employment Law (15 credits)

• BUSN5200 - Service Management (15 credits)

• BUSN6003 - Leadership and Management Development (15 credits)

• BUSN6005 - International Business: Theoretical Insights (15 credits)

• BUSN6120 - New Enterprise Development (15 credits)

• BUSN6130 - Entrepreneurship (15 credits)

• BUSN6580 - Diversity in Organisations (15 credits)

• BUSN6770 - Financial Management for Decision Making and Control (15 credits)

• BUSN6780 - Contemporary Management Challenges (15 credits)

• BUSN6790 - Corporate and Business Strategy (15 credits)

• BUSN6840 - Strategic Human Resource Management (15 credits)

• BUSN6880 - Decision Analysis (15 credits)

• BUSN7370 - Marketing Management Project (30 credits)

• BUSN7440 - Creativity and Innovation in Organisations (15 credits)

• BUSN7460 - Cross-Cultural Management (15 credits)

• BUSN7500 - Project Management (15 credits)

• BUSN7510 - Psychology of the Contemporary Workplace (15 credits)

• BUSN7860 - Operations Management (15 credits)

• BUSN7880 - Technology-Driven Business Innovation (15 credits)

• BUSN7980 - Data Intelligence in Practice (15 credits)

GCSE

Mathematics grade 4 / C and English grade 4 / C.

Access to HE Diploma

The University welcomes applications from Access to Higher Education Diploma candidates for consideration. A typical offer may require you to obtain a proportion of Level 3 credits in relevant subjects at merit grade or above.

BTEC Nationals

DDM

International Baccalaureate

30 points overall or 15 points at HL including Mathematics 4 at HL or SL

International Foundation Programme

Pass all components of the University of Kent International Foundation Programme with a 60% overall average (plus 50% in LZ013 Maths and Statistics if you do not hold GCSE Maths at 4/C or equivalent).

T level

The University will consider applicants holding T level qualifications in subjects closely aligned to the course.

The annual tuition fees for this course are:

Home full-time
£9250

EU full-time
£13000

International full-time
£17400

Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including: 
 

• Deloitte

• KPMG

• PwC

• Lloyds Bank

• Sainsbury’s

• Tesco

• Transport for London

• Yahoo! UK

• Thames Valley Police

• Heineken.