Universities United Kingdom University of Kent Courses Marketing BSc Hons

Marketing BSc Hons
at University of Kent

Kent, United Kingdom

Tuition Fee £ 20,700
Country Rank-
Duration36 Months
Score IELTS: 6.5 TOEFL: 87

Program Overview

Are you a creative person with bags of ideas and strong communication skills? Do you see yourself working for a business to build a brand and make the right connections to drive success?

Marketing is much more than just selling and promotion. It’s about sharing a product or service with the right customers. Now more than ever, marketing campaigns must be creative, engaging, and innovative in order to cut through the noise of the digital world.

Studying Marketing at Kent Business School, you’ll develop the essential skills needed to showcase a business, in a number of creative and innovative ways.

Accredited by the Chartered Institute of Marketing (CIM), our degree equips you with the digital, analytical, and strategic skills you need to launch a successful career as a marketer, and get you a head start towards your Level 5 CIM qualifications.

Course Content
Stage 1

Your first year is a compulsory introductory year, designed to provide you with a solid foundation in the understanding of business practices and their related functions, including topics such as accounting, finance, and marketing.

Compulsory modules currently include
- BUSN3120 - Introduction to Management (15 credits)
- BUSN3430 - Global Business Environment (15 credits)
- BUSN3640 - Business Analysis Tools (15 credits)
- BUSN3690 - Financial Accounting, Reporting and Analysis (15 credits)
- BUSN3700 - Introduction to Marketing (15 credits)
- BUSN3910 - Business Organisation, Issues and Skills (15 credits)
- BUSN4020 - Introduction to Digital Marketing (15 credits)
- ECON3130 - Economics for Business (15 credits)
Stage 2

Your second year allows you to develop your critical understanding of marketing, developing skills in marketing strategy, branding, marketing research and analysis, plus the opportunity to apply theory to practice.

Compulsory modules currently include
- BUSN5450 - Marketing Research (15 credits)
- BUSN5870 - Digital Marketing Strategy (15 credits)
- BUSN7330 - Business Ethics and Sustainable Management (15 credits)
- BUSN7350 - Branding (15 credits)
- BUSN7380 - Understanding Consumer Behaviour (15 credits)
- BUSN7580 - Marketing Strategy (15 credits)
- BUSN7900 - Employability for Stage 2 Business Programmes (5 credits)
Optional modules may include
- BUSN3012 - Contract Law and Consumer Protection (15 credits)
- BUSN5013 - Human Resource Management (15 credits)
- BUSN5016 - Business and Employment Law (15 credits)
- BUSN5200 - Service Management (15 credits)
- BUSN6005 - International Business: Theoretical Insights (15 credits)
- BUSN6120 - New Enterprise Development (15 credits)
- BUSN6580 - Diversity in Organisations (15 credits)
- BUSN6760 - Strategy Analysis and Tools (15 credits)
- BUSN6770 - Financial Management for Decision Making and Control (15 credits)
- BUSN6780 - Contemporary Management Challenges (15 credits)
- BUSN6880 - Decision Analysis (15 credits)
- BUSN7440 - Creativity and Innovation in Organisations (15 credits)
- BUSN7490 - International Business: Modes and Functions (15 credits)
- BUSN7510 - Psychology of the Contemporary Workplace (15 credits)
- BUSN7860 - Operations Management (15 credits)
- BUSN7980 - Data Intelligence in Practice (15 credits)
Stage 3

Your final year has a greater focus on capstone marketing modules such as new product marketing, digital marketing applications and marketing communications with the opportunity to undertake a marketing management project.

Compulsory modules currently include
- BUSN5440 - International Marketing (15 credits)
- BUSN5460 - Marketing Communications (15 credits)
- BUSN6020 - Digital Marketing Applications (15 credits)
- BUSN6930 - New Product Marketing (15 credits)
- BUSN7820 - Marketing and Society (15 credits)
- BUSN7830 - Services, Technology & Marketing (15 credits)
- BUSN7920 - Career Management for Stage 3 Business Programmes (5 credits)
Optional modules may include
- BUSN5013 - Human Resource Management (15 credits)
- BUSN5016 - Business and Employment Law (15 credits)
- BUSN5200 - Service Management (15 credits)
- BUSN6003 - Leadership and Management Development (15 credits)
- BUSN6005 - International Business: Theoretical Insights (15 credits)
- BUSN6120 - New Enterprise Development (15 credits)
- BUSN6130 - Entrepreneurship (15 credits)
- BUSN6580 - Diversity in Organisations (15 credits)
- BUSN6770 - Financial Management for Decision Making and Control (15 credits)
- BUSN6780 - Contemporary Management Challenges (15 credits)
- BUSN6790 - Corporate and Business Strategy (15 credits)
- BUSN6840 - Strategic Human Resource Management (15 credits)
- BUSN6880 - Decision Analysis (15 credits)
- BUSN7370 - Marketing Management Project (30 credits)
- BUSN7440 - Creativity and Innovation in Organisations (15 credits)
- BUSN7460 - Cross-Cultural Management (15 credits)
- BUSN7500 - Project Management (15 credits)
- BUSN7510 - Psychology of the Contemporary Workplace (15 credits)
- BUSN7860 - Operations Management (15 credits)
- BUSN7880 - Technology-Driven Business Innovation (15 credits)
- BUSN7980 - Data Intelligence in Practice (15 credits)
Entry Requirement
The University considers students for undergraduate study who have completed Standard XII Higher Secondary School Certificates (Indian School Certificate/Intermediate Examination Certificate/Higher Secondary School Certificate /All India Senior School Certificate).
We typically require students to achieve a minimum of between 65% and 75% overall in their Standard XII examinations, depending on the examination board and the intended programme of study. Some courses may state specific subjects and grade requirements.

Fees & Scholarships

International Tuition Fees:

£20700 per year

Career Prospect

Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including:

Deloitte
KPMG
PwC
Lloyds Bank
Sainsbury’s
Tesco
Transport for London
Yahoo! UK
Thames Valley Police
Heineken.

Cost Of Studying At University of Kent

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing BSc Hons at University of Kent