Business and Digital Marketing Management BA(Hons)

at University of Huddersfield

• The core modules cover foundational business concepts in areas like marketing, management, finance, and operations management. 
• Students explore digital marketing strategies, including social media marketing, search engine optimisation, digital analytics, and e-commerce. 
• The curriculum integrates hands-on projects and case studies to apply theoretical knowledge to real-world scenarios. 
• Modules on digital technologies, consumer behavior, and marketing communications provide a comprehensive understanding of the digital business landscape. 
• The programme also focuses on developing essential skills such as critical thinking, problem-solving, and digital literacy.

Course Modules

•  Understanding Global Dynamics
•  Understanding Business Analytics
•  Understanding Organisational Behaviour
•  Digital Marketing in the Contemporary World
•  Principles of Marketing

Important Dates

The university initiates the application process before the enrollment period, suggesting that prospective students gather all required documents beforehand. Students are encouraged to routinely check the website for notifications about the start of applications. Furthermore, seeking assistance from UniScholars can help students begin their application process efficiently.

• Candidates with a minimum of 65% in their Standard XII examination may be eligible for admission to undergraduate programmes. 
• Qualifications awarded by CBSE, CISCE, or Metro state boards are considered. 
• Otherwise, completion of an access (foundation) programme might be required. 
• Additionally, proficiency in the English language, equivalent to an overall IELTS score of 6.0 with no component below 5.5, is necessary.

The annual tuition fee for Business and Digital Marketing Management BA(Hons) is between £16,500/yr. Students are advised to regularly visit the university's website to keep abreast of programme fees, as these may change yearly based on their residency status and whether they are enrolled full-time or part-time. The website provides the most current fee information and lists any additional costs that may apply.

Graduates of the Business and Digital Marketing Management BA(Hons) programme are well-positioned to pursue careers in various industries, including marketing agencies, digital consultancies, e-commerce businesses, and traditional organisations seeking to leverage digital marketing strategies. They can explore roles such as digital marketing manager, social media manager, e-commerce analyst, online marketing specialist, or digital marketing consultant. The programme's focus on both business fundamentals and digital marketing skills enhances graduates' employability in the rapidly growing digital business sector.