International Strategic Marketing [MSc]

at University of Glasgow

Core Courses
 

• Global Business Environment
• Global Consumer Behaviour
• Global Perspectives In Marketing Ethics
• International Services Marketing
• International Strategic Management
• Managing Across Cultures And Comparative Management
• Marketing Communications Strategies And Tactics
• Marketing Research
• Strategic Marketing Management

Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree.
 

Your degree must contain at least 25% of undergraduate credits in marketing or management, or you will have at least 2 years work experience in marketing or sales.
 

English language requirements
 

For applicants whose first language is not English, the University sets a minimum English Language proficiency level.
 

International English Language Testing System (IELTS) Academic module (not General Training)

• 6.5 with no subtests under 6.0. 

• Tests must have been taken within 4 years 5 months of start date. Combined scores from two tests taken within 6 months of each other can be considered.
   

Common equivalent English language qualifications
 

All stated English tests are acceptable for admission to this programme:
 

TOEFL (ibt, my best or athome)

• 90 with minimum R 20, L 19, S 19, W 23. 

• Tests must have been taken within 4 years 5 months of start date. Combined scores from two tests taken within 6 months of each other can be considered.
   

PTE (Academic or Academic Online)

• 60 with minimum 59 in all sub-tests.

• Tests must have been taken within 4 years 5 months of start date. Combined scores from two tests taken within 6 months of each other can be considered.
   

Cambridge Proficiency in English (CPE) and Cambridge Advanced English (CAE) 

• 176 overall, no subtest less than 169

• Tests must have been taken within 4 years 5 months, combined scores from 2 tests sat within 6 months of each other can be considered.
   

Glasgow International College English Language (and other foundation providers)

• 65%.

• Tests are accepted for academic year following sitting.
   

University of Glasgow Pre-sessional courses

• Tests are accepted for 2 years following date of successful completion.
   

Alternatives to English Language qualification

• Undergraduate degree from English speaking country (including Canada if taught in English)

• Undergraduate 2+2 degree from English speaking country

• Undergraduate 2+2 TNE degree taught in English in non-English speaking country

• Masters degree from English speaking country

• Masters degree (equivalent on NARIC to UK masters degree) taught in English in non-English speaking country

MSc
 

UK

• Full-time fee: £14300
   

International & EU

• Full-time fee: £27930

Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy,  jobs associated to conventional or digital marketing.
 

We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.