Marketing (MSc)

at University of Edinburgh

Learning will primarily be through:

• lectures
• set reading
• class discussions
• exercises
• group-work assignments
• problem-solving in tutorials
• case studies

Academic requirements

• You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.
• An undergraduate degree in a business or management related subject is normally required. This programme is not aimed at those who have an undergraduate degree specifically in Marketing. If you do, we would recommend our Masters by Research instead.
• Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered.
• Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content.
• Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.
 

English language tests

We accept the following English language qualifications at the grades specified*:

• IELTS Academic: total 6.5 with at least 6.0 in each component.
• TOEFL-iBT (including Home Edition): total 92 with at least 20 in each component. We do not accept TOEFL MyBest Score to meet our English language requirements.
• C1 Advanced (CAE) / C2 Proficiency (CPE): total 176 with at least 169 in each component.
• Trinity ISE: ISE II with distinctions in all four components.
• PTE Academic: total 62 with at least 59 in each component.
• Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, Trinity ISE or PTE, in which case it must be no more than two years old.

International/EU    
£26,300
 

International full-time student fees
 

If you are an Overseas/International taught student studying full-time over multiple years, you will:

• not be affected by the annual tuition fee increase
• be charged a fixed annual fee based on your start date

On graduating from your MSc in Marketing, you will be able to:

• critically evaluate the key analytical frameworks and tools used in marketing
• apply key marketing theories, frameworks and tools to solve marketing problems
• utilise information on a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies
• exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
• critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings
• evaluate and act upon the ethical and environmental concerns linked to marketing activities