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Universities United Kingdom University of Edinburgh Courses Marketing and Business Analysis (MSc)

Marketing and Business Analysis (MSc)
at University of Edinburgh

Edinburgh, United Kingdom

Tuition Fee £ 26,300
Country Rank#5
Duration12 Months
Score IELTS: 7

Program Overview

This course will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

On the programme you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.

Course Content
Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Compulsory courses
- Business Statistics
- Marketing Decision Analysis
- Marketing Research
- Principles of Marketing Management
Entry Requirement
CBSE All India Senior School Certificate Examination (SSC), CISCE Indian School Certificate (ISC) Standard XII: overall 80% with three subjects at 75%.
Award of Certificate with five subjects at Class XII, with an overall average of 80% or above and minimum 80% in all required subjects (or 85% where we require a grade A at SQA Higher). Grade XII CBSE Applied Mathematics is not accepted to meet a Mathematics subject requirement.
Award of Certificate with five subjects at Class XII, with an overall average of 80% or above and minimum 80% in all required subjects (or 85% where we require a grade A at SQA Higher).
Advanced entry direct into Year 2 of many of our Science and Engineering degree programmes is possible for applicants who demonstrate exceptional academic achievement in the Higher Secondary School Certificate, but only where awarded by CBSE or CISCE. Advanced entry is offered into Year 2 to students from India with the relevant Indian boards. For advanced entry applicants must achieve the award of Certificate with minimum of five subjects at Class XII, with an overall average of 85% or above and minimum 85% in all required subjects as stated in our prospectus.

Fees & Scholarships

International Tuition Fees:

£26300 per year

Career Prospect

On graduating from your MSc in Marketing and Business Analysis, you will be able to:

Define, explain and apply the key terms, concepts and theories in marketing and business analysis.
Critically evaluate analytical tools and frameworks used in marketing and business analysis.
Discuss the challenges facing marketing decision-makers in modern organisations.
Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis.
Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.

Cost Of Studying At University of Edinburgh

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing and Business Analysis (MSc) at University of Edinburgh