Marketing and Business Analysis (MSc)

at University of Edinburgh

Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Compulsory courses

• Business Statistics
• Marketing Decision Analysis
• Marketing Research
• Principles of Marketing Management

Academic requirements

• You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.
• An undergraduate degree in a business or management related subject with quantitative elements is normally required. Suitable quantitative elements include statistics, operational research, management science, economics and econometrics.
• Candidates with degrees in a numerate or quantitative subject, such as statistics, mathematics, informatics, economics, computer science or engineering, will also be considered.
• Candidates with relevant business experience will be considered on an individual basis.
   

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.
 

English language tests

We accept the following English language qualifications at the grades specified*:

• IELTS Academic: total 6.5 with at least 6.0 in each component.
• TOEFL-iBT (including Home Edition): total 92 with at least 20 in each component. We do not accept TOEFL MyBest Score to meet our English language requirements.
• C1 Advanced (CAE) / C2 Proficiency (CPE): total 176 with at least 169 in each component.
• Trinity ISE: ISE II with distinctions in all four components.
• PTE Academic: total 62 with at least 59 in each component.
• Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, Trinity ISE or PTE, in which case it must be no more than two years old.

International/EU    
£26,300    
 

International full-time student fees
 

If you are an Overseas/International taught student studying full-time over multiple years, you will:

• not be affected by the annual tuition fee increase
• be charged a fixed annual fee based on your start date

On graduating from your MSc in Marketing and Business Analysis, you will be able to:

• Define, explain and apply the key terms, concepts and theories in marketing and business analysis.
• Critically evaluate analytical tools and frameworks used in marketing and business analysis.
• Discuss the challenges facing marketing decision-makers in modern organisations.
• Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis.
• Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.