Master's in Marketing and Business Analysis

at University of Edinburgh Business School

An overview of the MSc in Marketing and Business Analysis programme structure, including course information for both semesters.

A comprehensive Welcome Week provides an introduction to the programme, the School, and the University. Designed to be both informative and fun, it enables you to get acquainted with your classmates.

Through the selection of various option courses, you can tailor your studies towards your career interests.

Finally, your MSc dissertation brings all of the year’s learning together in a piece of work unique to each student.

Compulsory courses

• Business Statistics
• Marketing Decision Analysis
• Marketing Research
• Principles of Marketing Management

Entrance to our MSc in Marketing and Business Analysis is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

Academic requirements

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.

• An undergraduate degree in a business or management related subject with quantitative elements is normally required. Suitable quantitative elements include statistics, operational research, management science, economics and econometrics.
• Candidates with degrees in a numerate or quantitative subject, such as statistics, mathematics, informatics, economics, computer science or engineering, will also be considered.
• Candidates with relevant business experience will be considered on an individual basis.
• India: 1st Class degree (60%+)

Supporting your application

• Relevant work experience is not required but may increase your chances of acceptance.
• Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

English language tests

We accept the following English language qualifications at the grades specified:

• IELTS (International English Language Testing System): 7.0 (at least 6.0 in each section)
• TOEFL (Test of English as a Foreign Language) iBT (including Special Home Edition): total 100 (at least 20 in each section)

Home    
£18,100

International (including EU)    
£26,300

Marketing and Business Analysis graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.

The MSc in Marketing and Business Analysis offers students a combination of marketing theory alongside business modelling and data analysis techniques increasingly sought after by businesses across the world. It aims to produce critical, reflective practitioners for a variety of destinations including commerce, public sector, and academic institutions.

The programme could lead to a multitude of roles, including:

• Business Intelligence Analyst
• Digital Marketing Executive/Specialist
• Ecommerce Manager
• Market/Data Analyst
• Marketing/Management Consultant
• SEO Junior Associate