Master's in Marketing

at University of Edinburgh Business School

An overview of the MSc in Marketing programme structure, including course information for both semesters.

A comprehensive Welcome Week provides an introduction to the programme, the School, and the University. Designed to be both informative and fun, it enables you to get acquainted with your classmates.

Through the selection of various option courses, you can tailor your studies towards your career interests.

Finally, your MSc dissertation brings all of the year’s learning together in a piece of work unique to each student.

Compulsory courses

• Consumer Behaviour
• Marketing Decision Analysis
• Marketing Research
• Principles of Marketing Management
• Marketing Applications

Entrance to our MSc in Marketing is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.

• An undergraduate degree in a business or management related subject is normally required. This programme is not aimed at those who have an undergraduate degree specifically in Marketing. If you do we would recommend our Masters by Research instead
• Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered
• Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content
• Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis
• India: 1st Class degree (60%+)

Supporting your application

• Relevant work experience is not required but may increase your chances of acceptance.
• Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

English language tests

We accept the following English language qualifications at the grades specified:

• IELTS (International English Language Testing System): 7.0 (at least 6.0 in each section)
• TOEFL (Test of English as a Foreign Language) iBT (including Special Home Edition): total 100 (at least 20 in each section)

Home    
£18,100

International (including EU)    
£26,300

Marketing graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.

The MSc in Marketing offers students an in-depth and balanced study of the marketing discipline. It aims to produce critical, reflective practitioners for a variety of destinations including commerce, public sector and academic institutions.

The programme could lead to a multitude of roles, including

• Advertising Managers
• Brand Managers
• Digital Marketing Managers/Executive
• Market/Data Analyst
• Marketing Fundraisers
• Media Managers
• Public Relations Managers
• Sales Directors