MBA Master of Business Administration (Digital Marketing)

at University of East London

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree in the UK - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making.