MODULES
Year 1
CORE MODULES
Personal Skills for Hospitality, Events and Tourism (Mental Wealth)
The aim of this module is to equip you with an understanding of the importance of continual self-evaluation, personal development and skills necessary to progress in your professional life to ensure a minimal gap in the academia and industry skills requirements. It sets the base for personal skills audit and SWOT analysis of skills essential for and transferable to the HET Industries thus increasing one’s future saleability through a strong skills base for the experience industry.
The Business Environment for Hospitality, Events and Tourism
The aim of this module is for you to investigate the business environment in which the events, hospitality and tourism industries operate in. It considers and evaluates appropriate elements of policy, law and practice within each of these service-based industries, including commercial, public and voluntary sectors. The module will detail how providers respond to and reconcile both commercial demand and social need in relation to market segments.
Tourism and Hospitality: Concepts and Approaches
The aim of this module is to develop your understanding of the diverse historical social, economic and political forces that have shaped and continue to transform the international tourism and hospitality industries and their impacts worldwide. Informed by diverse theoretical and disciplinary traditions the module will develop your ability to critically comprehend the major theories and concepts that underpin the study of the international tourism and hospitality industries and to apply these to the analysis of contemporary trends and issues facing managers in these sectors.
Introduction to People, Organisations and Management
The module introduces you to the variety of work organisations in the Hospitality, Tourism and Events environments, and the various forms they take as well as understand and explore different approaches to the management of people within organisations and the consequences for employers and employees. It will equip you with the necessary skills to understand the human resources process and requirements within the experience and visitor economy.
Service and Experience Marketing
In this module you will learn about a range of concepts, tools and techniques that will both broaden and deepen your understanding of service and experience related marketing principles – with an emphasis on the importance of authenticity and earning the trust of the customer. Key areas of study include the marketing mix for services, target markets and segmentation, marketing planning, branding and positioning, marketing communications (including digital), and experiential strategy.
Understanding Hospitality, Event and Tourism Experiences
This module allows you to build work-based skills in hospitality, event and/or tourism management that are underpinned with relevant theory. It opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experiencescapes; the tourist gaze; co-creation; and symbolic interactionism. You will examine key management functions and consider these in the context of specific hospitality, events or tourism, in an authentic experiential setting.
