BA (Hons) - Business Management With Marketing

at University of Cumbria

Based at our Business School, this course builds on our core management degree.

You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications.

Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets.

Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager.