MSc Marketing

at University of Bristol

Year 1 

Unit name
 

• Contemporary Issues in Marketing
• Effective Marketing Communications
• Understanding Customers, Consumers and Markets
• Research Methods and Marketing Metrics
   

Students choosing the Marketing (MSc) pathway choose 2 units from the list below:
 

• Big Data in Marketing Intelligence
• Creativity and Marketing
• Digital Marketing: Strategy, Tools and Tactics
• Strategic Brand Management
• Sustainability and Social Impact in Marketing
   

Students choosing the Marketing (Strategy and Business Development)(MSc)pathway choose 2 units from the list below:
 

• Strategic Brand Management
• Sustainability and Social Impact in Marketing
• Creativity and Marketing
   

Students choosing the Marketing (Digital) (MSc) pathway choose 2 units from the list below:
 

• Digital Marketing: Strategy, Tools and Tactics
• Big Data in Marketing Intelligence
• Creativity and Marketing
• Dissertation level stage:
• Dissertation / Applied Extended Project

To be considered for admission to a master's degree programme at the University of Bristol, the minimum requirement for entry is an undergraduate (bachelor’s) degree that is equivalent to a UK upper second-class degree (also known as a 2:1).
 

• We understand that the majority of candidates from India have been taught in English throughout their education. Many departments will accept CBSE or CISCE English at 80% or above in lieu of another English test, with an MOI letter confirming that English is the teaching language of your institution.
• The majority of our master’s programmes require a first class degree (60% or higher) from a recognised Indian university, with specific grades depending on the institution. Competitive programmes may require first class with distinction. If you would like advice relating to your specific qualification, 
• We are aware that at many of India's elite higher education colleges it is very rare to be awarded a first class. For this reason, a number of our departments may be willing to consider candidates from top colleges who have achieved 55% or above.
• Applicants wishing to be considered for research study at Bristol should have a first class pass in their Indian bachelor’s degree and some research experience. It may also be advantageous to have completed a master’s degree with research elements.
   

An upper second-class honours degree in a business, management or marketing-related discipline, or an equivalent international qualification.Applicants with a bachelors degree in Arts and STEM based subjects cannot be considered for the Marketing MSc, and should instead apply for the Management (Marketing) programme.
 

English language requirements

If English is not your first language, you need to meet this profile level:

Admissions statement

Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.

UK: full-time £15,400

Overseas: full-time £27,800

The marketing principles included in this programme are demonstrated through academic theory and practical application. Successful graduates are provided with a strong foundation for a range of careers not only in marketing but for any role that requires an analytical way of thinking and a creative approach to problem solving.

Graduates of this programme are likely to opt for careers as marketing specialists in multi-national corporations or small-medium enterprises or create their own marketing firms. Our recent graduates have gone on to work for various organisations around the world including Apple, Louis Vuitton and Nielsen as well as charities and marketing agencies.