BSc (Hons) Digital Management and Marketing

at University of Bolton

Modules
 

• Professional and Academic Skills Development

• Business Environment

• Contemporary Issues in Marketing

• Information Systems and Big Data Analysis

• Introduction to Data Analytics

• Financial Decision Making in Business

• Project Management

• Enterprise, Innovation and Creativity

• Customer Insights

• Planning Campaigns

• Business Management and Career Development

• Business Project

• Dissertation

• Strategic Management

• E Commerce and Contemporary Marketing Practice

• Integrated Digital Marketing Strategy

• Psychology of Digital Consumer Behaviour

• Advanced Data Analytics

• Digital Marketing Techniques

• 60% or above at standard XII (all boards)

• Successful completion of a 2 year diploma (state board or approved polytechnic)

• Accept applications for entry to year 2 & 3; however these are assessed on a case by case basis.

• If English isn’t your first language, you’ll also need IELTS 6.0 with no less than 5.5 in any band (or equivalent).

• Home Fees Per Year - £9,250
• International  Fees Per Year - £12,950

Graduates can use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. They include:
 

• Management
• Communications and PR
• Media and journalism
• Financial management
• Information systems
• Purchasing
• Teaching and education
• Self-employment
• Banking
• Auditing and quality assurance
• Project management
• Risk and insurance
• Research
• E-tail