BSc Business Management with Marketing

at University of Birmingham

• The BSc in Business Management with Marketing programme covers a broad spectrum of business and marketing topics, including marketing principles, consumer behavior, market research methods, branding strategies, and digital marketing techniques. 
• Students delve into core business subjects such as finance, operations, human resources, and strategic management, complemented by specialised marketing modules. 
• They learn to develop and implement marketing plans, analyse market trends, and utilise marketing tools and technologies effectively. 
• Practical projects and case studies offer hands-on experience in solving real-world marketing challenges, while industry-relevant guest lectures provide insights from professionals in the field. 
• Through coursework and practical application, students develop critical thinking, communication, and problem-solving skills essential for success in marketing roles.

Course Modules

• Digital Business
• Management Education and Learning A
• Management Education and Learning B
• Widening Business Horizons
• Introduction to Marketing and Communications

Important Dates

The academic institution launches its application process before the enrollment period begins, advising potential students to assemble all required documents in advance. Students are recommended to stay alert by regularly monitoring the website for updates on when applications open. Moreover, using the services provided by UniScholars can facilitate students in starting their application process.

Applicants who have completed the Indian Standard XII will be eligible for admission to the first year of undergraduate degree programmes. The entry requirements vary depending on the grades achieved:

• For A*AA grades, applicants must have obtained 90% in ISC, CBSE, and Maharashtra boards, or 85% in West Bengal, or 95% in other State boards.
• For AAA grades, the required percentages are 85% in ISC, CBSE, and Maharashtra boards, 80% in West Bengal, and 90% in other State boards.
• AAB grades necessitate 80% in ISC, CBSE, and Maharashtra boards, 75% in West Bengal, or 85% in other State boards.
• For ABB/BBB grades, applicants should have attained 75% in ISC, CBSE, Maharashtra, and West Bengal boards, or 80% in other State boards.

Additionally, proficiency in language is required, with an IELTS score of 6.0 overall, with no component scoring below 5.5, or an equivalent qualification.

The cost of studying at University of Birmingham varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen.

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay £24,660 annually, to study in University of Birmingham.

Graduates of the BSc in Business Management with Marketing programme possess a diverse skill set that prepares them for various career paths in the marketing field. They are well-equipped for roles such as marketing coordinator, brand manager, digital marketing specialist, or market research analyst. With their understanding of marketing principles, consumer behavior, and market trends, they are valued by employers across industries for their ability to develop and execute effective marketing strategies. Additionally, their broader business management knowledge allows them to contribute to organisational success in roles that require a blend of marketing expertise and business acumen.