By dividing your studies between media, public relations and marketing, this course combines the expertise of two experienced academic teams and opens up a wide range of career paths from journalism and magazine publishing to digital media production and PR consultancy.
The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. It also provides you with an informed understanding of the social, political and historical forces that have produced our contemporary media forms and institutions.
The marketing and PR side of the degree allows you to explore a range of PR activities; develop your business skills along with your public relations counselling and planning capabilities; and build your knowledge of marketing practices particularly within the context of brand management and corporate communications.
Why choose this course?
- Develop the skills to become an effective media communicator
- Learn how marketing and public relations work, and how they shape businesses and corporate communications
- Benefit from guest lectures and media masterclasses
- Gain personal confidence as well as the ability to express yourself using appropriate media to influence and inform opinion
- Acquire valuable research and project initiation/management experience while working both independently and in teams
Unit Information - What will I learn?
Units
- Consumer Behaviour (MAR022-1) Compulsory
- Experiential Marketing (MAR019-1) Compulsory
- Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
- Introduction To Digital Storytelling (MED056-1) Compulsory
- Media Theory And Research (MED012-1) Compulsory
- Principles Of Marketing (MAR001-1) Compulsory
- Understanding Media (MED004-1) Compulsory
- Account And Media Planning (MAR029-2) Compulsory
- Brand Management (MAR016-2) Compulsory
- Corporate Communications (MAR031-2) Compulsory
- Public Relations And Media Interface (MAR009-2) Compulsory
- The Creative Industries (MED080-2) Compulsory
- Radio (MED021-2) Optional
- The Art And Craft Of Journalism (MED081-2) Optional
- Contemporary Practices And Debates In The Media (MED023-3) Compulsory
- Digital Communications Strategy (MAR013-3) Compulsory
- Pr Ethics And Csr (MAR015-3) Compulsory
- Routes To Market (MED080-3) Compulsory
- Short Dissertation Special Project - Cnc (MED076-3) Compulsory
- Short Practical Special Project - Cnc (MED075-3) Compulsory
- Topical Marketing Communications Practice (MAR031-3) Compulsory
How will I be assessed?
Students are assessed in a variety of ways. The majority of units are assessed through coursework, portfolios, essays, presentations or, in a few cases, exams. Presentations and practice-based activities may be developed as group-work, although you will be assessed individually At level 4 you are assessed on your understanding of the fundamental concepts and disciplines of which media communications, marketing and Public Relations are composed. At level 5 you are assessed on your ability to apply the basic concepts of the disciplines introduced in level 4 to existing controversies and issues on which there is already a body of research and critical opinion. At level 6 you will be required to demonstrate independent powers of judgement, and you will be expected to show an awareness of the major theories and practices of the disciplines. You will progress from well defined briefs to more open-ended and challenging assessments, which culminate in the student initiated level 6 project, which hopefully will combine the areas of media, marketing and public relations.
