Management with Marketing BSc (Hons)

at University of Bath

Compulsory course units
 

Year 1
 

• Business analytics
• Business context
• Accounting for managers
• Introduction to business economics
• Principles of organisational behaviour
• Introduction to the international business environment
• Introduction to managing people
• Introduction to finance
• Operations management
• Principles of marketing
   

Year 2
 

• Strategic marketing communications
• Brand management
• Consumer psychology
• Project management
• Managing the multinational enterprise
• Foundations of entrepreneurship and innovation
• Plus optional units
   

Year 3
 

• Placement year
   

Year 4
 

• Digital marketing culture
• Developing new products and services
• Advanced topics in marketing
• Individual project in marketing
• Plus optional units

Consider a range of factors when assessing your application for this course, including your previous academic performance (such as GCSEs), your personal statement, your predicted grades and the combination of subjects you study at A level (or equivalent).
 

Your personal statement needs to create a strong impression as part of your university application. It's your opportunity to say why you want to study your chosen course, and what skills, experiences and achievements you have that will make you a successful student. A competitive statement will reflect on books or articles you may have read or any work experience you may have undertaken. When describing relevant experiences, you should demonstrate what you have learnt and how they are relevant to marketing or your future career.
 

Your entry qualifications should demonstrate a breadth of study through subjects that show both essay-writing and numerical skills. Examples of numerical subjects could include Mathematics, any science, Economics or Psychology Statistics or Geology. Examples of essay-based subjects could include Business Studies, Economics, English Literature, Politics, Psychology, Sociology or Religious Studies.
 

If you study qualifications such as A levels, you will ideally have one subject in each of the above categories and a third complementary subject relevant to this course. Some subjects, such as Economics or Psychology, could be counted for any one of these categories. Examples of relevant complimentary subjects for BSc Management with Marketing could include Accounting, Geography, Law, Media Studies, Philosophy or Sociology.
 

Higher Secondary School Certificate (12th Standard)
 

• An average of 85% across four subjects with 85% in Mathematics and Physics.

• Do not accept Physical Education as one of these four subjects.

• These requirements are for the CBSE and CISCE boards.

• A levels or the International Baccalaureate Diploma
   

English language requirements
 

• Category B
   

You will normally need one of the following:
 

• IELTS: 7.0 overall with no less than 6.5 in all components

• IELTS Indicator: 7.0 with 6.5 in each component

• TOEFL IBT: 100 overall with a minimum 24 in all 4 components

• TOEFL iBT and iBT Special Home Edition: 100 overall with 24 in each component

International Fees per Year 

£21,100