MSc in Marketing

at University of Bath School of Management

Course structure

Compulsory course units

These compulsory units are currently being studied by our students, or are proposed new units.

Semester one

You will take these units
 

• Marketing, sustainability and society
• Consumer psychology
• Marketing to businesses and organisations
• Strategic marketing
• Advertising theory and practice

Semester two

Compulsory units

You will take these units:
 

• Strategic brand management
• E-marketing
• International marketing across cultures
• Research methods for marketing

Indian qualifications
Typically, we require a Bachelor degree with a final overall result of at least First Class. However, due to the number of different grading scales in use, we ask that you upload a copy of the grading scale used by your institution, along with your transcript, when you submit your application.

Type of degree
 

• Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.
• If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
• We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Overseas students

Tuition fee for the academic year
£25,000

Legal information

You should budget for an increase of up to 5% each year for every further year of study; we will not increase your fees each year by more than this percentage and the amount will be set out on our fee page in December for the following academic year.

If you aren't paying your fees in British pounds, you should also budget for possible fluctuations in your own currency.

Recruiters include Colgate-Palmolive, Danone, Dyson, Edelman, Ogilvy, Reckitt Benckiser and THG.