Management with Marketing BSc (Hons)

at University of Bath School of Management

Course structure

Occasionally we make changes to our programmes in response to, for example, feedback from students, developments in research and the field of studies, and the requirements of accrediting bodies. You will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions.

Units

At Bath, our courses are made up of units of study. Compulsory units cover core concepts that you'll need to understand as part of your degree programme. Some of our courses also offer the opportunity for you to study optional units. These allow you to specialise in particular areas of knowledge that interest you.

As an undergraduate, you will be expected to take 60 credits (ECTS) in each academic year. These are usually split into 30 credits for each semester you study. Sixty credits are the equivalent of 1200 notional hours of study; this includes contact time with staff and your own independent learning.

Year 1

Compulsory units
 

• Business analytics
• Business economics
• Business, society and law
• Information systems and operations
• Introduction to accounting and finance
• Marketing

Year 2

Compulsory units
 

• Brand management
• Consumer psychology
• Corporate responsibility and law
• Managing people in organisations

Year 3

Compulsory units
 

• Work placement

Year 4

Compulsory units
 

• Advanced topics in marketing
• Developing new products and services
• Digital marketing culture
• Individual project in marketing

We consider a range of factors when assessing your application for this course, including your previous academic performance (such as GCSEs), your personal statement, your predicted grades and the combination of subjects you study at A level (or equivalent).

Your personal statement needs to create a strong impression as part of your university application. It's your opportunity to say why you want to study your chosen course, and what skills, experiences and achievements you have that will make you a successful student. A competitive statement will reflect on books or articles you may have read or any work experience you may have undertaken. When describing relevant experiences, you should demonstrate what you have learnt and how they are relevant to marketing or your future career.

Your entry qualifications should demonstrate a breadth of study through subjects that show both essay-writing and numerical skills. Examples of numerical subjects could include Mathematics, any science, Economics, Psychology, Statistics or Geology. Examples of essay-based subjects could include Business Studies, Economics, English Literature, Politics, Psychology, Sociology or Religious Studies.

If you study qualifications such as A levels, you will ideally have one subject in each of the above categories and a third complementary subject relevant to this course. Some subjects, such as Economics or Psychology, could be counted for any one of these categories. Examples of relevant complementary subjects for BSc Management with Marketing could include Accounting, Geography, Law, Media Studies, Philosophy or Sociology.

We know that the context in which you are studying can have an impact on your ability to perform your best in exams and coursework, or limit which subjects or qualifications you are able to study at your school or college.

Indian qualifications
 

• Higher Secondary School Certificate (12th Standard)
• An average of 80% across four subjects with 85% one subject.
• We do not accept Physical Education as one of these four subjects.
• These requirements are for the CBSE and CISCE boards. Please contact us if you are taking this qualification with a different board.
• If Maths is not studied in the Indian 12th Standard, our preference would be to have achieved a 7 in the Indian 10th Standard in order to be considered.
• A levels or the International Baccalaureate Diploma

We accept these qualifications whether you have studied them in the UK or abroad. Our entry requirements are listed under the 'United Kingdom' section.

International Foundation Years
If you have not studied qualifications we typically accept or you do not expect to meet our requirements in your current studies you may wish to consider an International Foundation Year.

English language requirements

Category A

You will normally need one of the following:
 

• IELTS: 7.0 overall with no less than 6.5 in all components
• IELTS Indicator: 7.0 with 6.5 in each component
• TOEFL IBT: 100 overall with a minimum 24 in all 4 components
• TOEFL iBT and iBT Special Home Edition: 100 overall with 24 in each component
• The Pearson Test of English Academic (PTE Academic): 69 with no less than 62 in any element
• The Pearson Test of English Academic Online (PTE Academic Online): 69 with no less than 62 in any element
• Cambridge English: Proficiency (CPE): 185 with no less than 176 in all elements
• Cambridge English: Advanced (CAE): 185 with no less than 176 in all elements
• Duolingo: 120 overall with sub scores of Literacy 120, Comprehension 130, Conversation 115, Production 100.
• LanguageCert SELT: C1 Expert Pass

Overseas students

Tuition fee for the academic year
£11,000

Legal information

You should budget for an increase of up to 5% each year for every further year of study; we will not increase your fees each year by more than this percentage and the amount will be set out on our fee page in December for the following academic year.

If you aren't paying your fees in British pounds, you should also budget for possible fluctuations in your own currency.

Recent employers include Deloitte, PwC, BMW, Google and GlaxoSmithKline.