Core modules
We’ve designed our eight core modules to give you a solid foundation in the fundamental areas of business.
Business analytics
Learn informed decision-making through collection and analysis of data. Develop your critical skills and learn how to gain insights into decision problems through data.
Contemporary marketing: theory and application
An introduction to the theory and practice of marketing management. Learn to recognise the complexity of buying behaviour in global markets, investigate managerial practices in marketing and develop a contingent approach to markets and managerial options.
Economics of contemporary business issues
Events and developments like Brexit, Covid-19 and blockchain can create both opportunities and threats to business. In this module, you’ll explore contemporary business issues at a macroeconomic level. You’ll learn specialist techniques to help you analyse events and plan for change.
Leadership: self, others and the enterprise
Develop your understanding of leadership, and your strength as a leader. You’ll explore different aspects of leadership in theory and in practice, and how these affect impact. You’ll learn to better understand and improve your own leadership style by reflecting on your own experiences.
Managing operations and supply networks
An introduction to the principles of operations management. This module illustrates how all organisations are essentially defined through their operational capabilities.
Managing people: strategy and practice
You’ll learn about the strategic role of human resource management in organisations. You will gain knowledge of environmental contexts of the sector, technology, legislation, social institutions and cultures.
Strategy
Gain an in-depth appreciation of strategic management thinking and decision-making. You’ll explore strategy issues and how to resolve them. You will also develop your strategic thinking, analysis and judgement skills.
Understanding finance
Gain a knowledge of finance to support the general management function. You’ll learn to appreciate how specialist activities can help meet financial and business objectives.
