MSc Football Communications & Digital Marketing

at UCFB Wembley

Degree Modules

• Global Sports Leadership
• Football Fan Engagement
• Digital Marketing for Football
• Multimedia Football Journalism
• Applied Professional Project
• Global Sports Consulting and Analysis (Option)
• Customer Relationship Management and Analytics in Sport (Option)

• Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.
• Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds.
• Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.0 (minimum of 5.5 in each section) or recognised equivalent.

Tuition Fees

The fees for International students are £16,450

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.