Course structure
Core modules
Fundamental Illustration
A picture speaks a thousand words, but how do pictures tell a story? You explore the capabilities of the single image to communicate on its own. You engage in creative and innovative ways with typical commercial outputs. You explore book covers, posters and promotional material that use illustration - each time reconsidering the communicative potential of the single image.
You create single images that suggest a larger narrative, intended to quickly deliver information, atmosphere, and pique curiosity.
Your assessment is 100% ICA based on a wordless piece of visual communication.
Illustration for Communication
You interrogate the field of visual communication and investigate the power of image-based communication in the commercial world.
You examine how complex issues are communicated in visual terms through the navigation of infographics, emoji’s, GIF’s, data visualization and much more as you research and analyse commercial communications in industry.
You also explore non-verbal communication and the use of iconography through history from cave paintings and hieroglyphs to emoji’s and brand marks.
You develop a piece of illustrative work suitable for the online space, describing a significant message or narrative in response to a given brief.
Your assessment is 100% ICA.
Illustration in Brief
You will have the opportunity to demonstrate a deep and nuanced understanding of the key issues relating to the development of illustrative art created in response to found material. You will be provided with a written document that may be in the form of a professionally formatted brief but you will have the opportunity to potentially work with a range of written material from a variety of sources. You will respond to a visual adaptive/interpretive brief, as well as a live assessment that will emulate real-world freelancing by testing your ability to respond to a brief under a time limit.
You will undertake appropriate research and analysis which will be synthesised into your own visual interpretation. Experimentation with storytelling techniques and visual style will enable the you to recognise and develop your individual strengths leading to an original creative approach. You will be required to critically reflect upon your work to promote further development of specialist skills, and you will be assessed via a portfolio of artwork, a reflection and a response to a timed brief.
Launchpad: Exit to Industry
This module supports a strategic career vision related to the media and events industries. You are supported through a series of workshops You produce a range of professional assets designed to support your career aspirations through work and analysis of practice/work related practice.
Your assessment is 100% ICA professional portfolio and exit strategy.
Masters Project: Illustration
You undertake a major, in-depth, individual study into an appropriate specialisation. These projects are drawn from appropriate commercial, industrial, artistic or research-based problem areas. The project involves research and investigation in relevant aspects of a very specific area of study followed by the production of a major portfolio of relevant practice-based materials from the area of illustration. You also produce a written report that contextualises and critically evaluates your final outputs.
Research Methods
You gain a grounding in research approaches and processes in the creative arts disciplines in areas such as animation, visual effects, games and concept art.
You learn how to construct a rigorous critical framework to generate evidence based material to justify and inform your conceptual investigation through creative practice. You also critically evaluate and source appropriate academic research and relevant outputs from the creative arts disciplines.
Your assessment is 100% ICA, a written critical discourse/research proposal that contextualizes and theorizes the accompanying practice element, this may form the basis of your master’s project.
Visual Identity
You research and analyse an area of interest and develop a range of creative responses, developing a piece of illustrative art which communicates your original idea or story. You are encouraged to express your ideas in novel, original and visually idiosyncratic ways, demonstrating a high level of professional competence and willingness to experiment with a range of visual approaches. A range of publishing venues are discussed including online and print. You are required to critically reflect upon your work to promote further development and appropriate professional skills.
Advanced practice (2 year full-time MA only)
Internship
The internship options are:
Vocational: spend one semester working full-time in industry or on placement in the University. We have close links with a range of national and international companies who could offer you the chance to develop your knowledge and professional skills in the workplace through an internship. Although we cannot guarantee internships, we will provide you with practical support and advice on how to find and secure your own internship position. A vocational internship is a great way to gain work experience and give your CV a competitive edge.
Research: develop your research and academic skills by undertaking a research internship within the University. Experience working as part of a research team in an academic setting. Ideal for those who are interested in a career in research or academia.
