MSc Tourism Marketing Management

at Strathclyde Business School

Modules
 

• Strategic Marketing Management
• Consumer Behaviour
• Marketing Research in a Digital Age
• Brand Management & Strategy
• Social Responsibility & Sustainability
• Destination Marketing Management
• Managing Tourism Resources

• For entry to Strathclyde postgraduate programmes, we'd look for a first-class undergraduate degree (approx 60%) from a recognised Indian institution. Although 60% is a general entry requirement we understand that the marking system in some states and national universities make it harder to achieve 60%, therefore we will accept 55% from University of Mumbai, University of Calcutta, University of Delhi etc. Graduates from the IITs and IIMs will also be considered with marks in the region of 55%. If you wish to apply for a research degree you'd normally have to have a Masters degree and some experience of research work.

International Tuition Fees:

£28,250

The Department of Marketing’s collaboration and engagement with industry provides you with the opportunity to build networks and engage with potential employers. Our Tourism Marketing research cluster has extensive Knowledge Exchange activities, especially related to Scottish tourism, leading to collaborations with organisations including the West Highland Way and the Loch Lomond and Trossachs Trust.