MSc Digital Marketing Management (January)

at Strathclyde Business School

Modules
 

• Strategic Digital Marketing
• Consumer Behaviour
• Brand Management & Strategy
• Key Skills
• Social Responsibility & Sustainability
• Marketing Research in a Digital Age
• eMarketing in Practice
• Supply Chain Digitalisation
• Integrated Marketing Communications

• For entry to Strathclyde postgraduate programmes, we'd look for a first-class undergraduate degree (approx 60%) from a recognised Indian institution. Although 60% is a general entry requirement we understand that the marking system in some states and national universities make it harder to achieve 60%, therefore we will accept 55% from University of Mumbai, University of Calcutta, University of Delhi etc. Graduates from the IITs and IIMs will also be considered with marks in the region of 55%. If you wish to apply for a research degree you'd normally have to have a Masters degree and some experience of research work.

International Tuition Fees:

£28,250

MSc Digital Marketing Management is an exceptional choice for career progression. As a student you'll have access to a dedicated careers specialist, employability seminars, interview support and CV compilation. The Department works closely with the University Careers Service to ensure the programme is taught with an employer’s perspective in mind. Advanced classes and skills-based learning are intended to promote upskilling and professional development necessary to operate across diverse, global markets.