Marketing Management (MSc) Featured Image

Universities United Kingdom Southampton Business School Courses Marketing Management (MSc)

Marketing Management (MSc)
at Southampton Business School

Southampton, United Kingdom

Tuition Fee £ 25,000
Country Rank-
Duration12 Months
Score IELTS: 6.5

Program Overview

Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.

This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills.

This master’s degree in Marketing Management is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.

We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.

You’ll gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.

You can tailor your learning to suit your professional needs. For example, you can choose to focus on:

marketing in the luxury sector
using analytics and data effectively
global brand strategy
business ethics
the role of design in marketing

Course Content
You must study the following modules:
- Customer Insight
- Digital Marketing Strategy
- Introduction to Marketing
- Marketing Communications and Media Management
- Measuring Marketing Effectiveness
- Research Methods for Marketing
You must also choose from the following modules:
- Digital Analytics
- Dissertation for Marketing
- Marketing Practice Based Dissertation
- Services Marketing
- Strategic Branding and Luxury Marketing
Entry Requirement
You’ll need a 2:1 degree in one of the following areas:
- business
- economics
- science
- engineering
- IT
- management and marketing
- communication
- education
- political science
- sociology
We do not accept the following subjects:
- Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK.
- Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance.
English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:

IELTS score requirements

overall score

6.5
Fees & Scholarships
Fees for a year's study:
- UK students pay £13,000.
- EU and international students pay £25,000.
Career Prospect
You’ll graduate with the digital and analytical skills sought after by employers. The MSc Marketing Management degree is also good preparation for further research at PhD level.

Our graduates from all over the world work in roles such as:
- customer relationship management
- data analysis
- brand management
- marketing project management
- market research
- product design management
Some of the big-name brands they’re working for include:
- Accenture
- Burson-Marsteller
- John Lewis
- Ocado
- Hewlett Packard (HP)

Cost Of Studying At Southampton Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing Management (MSc) at Southampton Business School