Marketing (BSc)

at Southampton Business School

You must study the following modules in year 1:

• Introduction to Accounting and Finance
• Introduction to Management
• Introduction to Marketing
• Marketing Strategy

You must also choose from the following modules in year 1:

• Analytics Implementation I: Spreadsheets and Databases
• Commercial Law
• Digital Technologies in Business
• Foundations of Business Analytics
• Ideas that shape the contemporary world - work, change and organisations
• Management Analysis

You must study the following modules in year 2:

• Consumer Behaviour
• Digital Marketing
• Entrepreneurial Marketing
• Foundations of Marketing Analytics
• Marketing Communications and Media Management
• Marketing Research

You must also choose from the following modules in year 2:

• Entrepreneurial Management
• European Business Environment
• Human Resource Management
• Making Successful Decisions
• Management Ethics
• Prescriptive Analytics II: Simulation Business

You must study the following modules in year 3:

• Advanced Digital Marketing
• Advanced Marketing Analytics
• Measuring Marketing Effectiveness
• Services Marketing
• Strategic Brand Management

You must also choose from the following modules in year 3:

• Corporate Social Responsibility and Sustainable Business
• Dissertation
• Marketing Practice Based Dissertation
• New Venture Development
• Project Management
• Risk Management

A-levels

AAB

A-levels additional information

Offers typically exclude General Studies

The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects

Applied subjects

• Art; including Design, Fine Art, Photography, Textiles
• Communication Studies
• Communication and Culture
• Creative Media
• Creative Writing
• Critical Thinking
• Dance
• Drama
• Film Studies
• Health &Social Care
• Home Economics
• Hospitality and Supervision
• ICT/IT
• Leisure Studies
• Media Studies
• Music Technology
• Outdoor Education
• PE
• Performing Arts
• Public Services
• Sports Studies/Science
• Theatre Studies
• Travel & Tourism
• World Development

Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects

A-levels with Extended Project Qualification

If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer:

ABB and grade A in the EPQ

A-levels contextual offer

We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience.

Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme, as follows:

ABB

or

International Baccalaureate Diploma

Pass, with 34 points overall with 17 points at Higher Level

International Baccalaureate contextual offer

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

International Baccalaureate Career Programme (IBCP) statement

Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements.

or

BTEC

• D in the Business BTEC National Extended Certificate plus AA from two A levels
• DD in the Business BTEC National Diploma plus A from one A-level
• DDD in the Business BTEC National Extended Diploma

RQF BTEC

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience.

Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

Additional information

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

QCF BTEC

• D in the Business BTEC Subsidiary Diploma plus AA from two A levels
• DD in the Business BTEC Diploma plus A grade from one A-level
• DDD in the Business BTEC Extended Diploma

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:

IELTS score requirements

overall score

6.5

Fees for a year's study:

• UK students pay £9,250.
• EU and international students pay £19,300.

You’ll graduate with a combination of digital marketing and analytical skills that will give you an advantage when you enter the job market. This is an area where the industry is facing significant skills shortages.

You'll be prepared for roles such as:

• marketing manager

• digital account manager

• brand manager

• social media manager

• consumer data analyst

• marketing consultant

Companies our graduates have gone on to work for include:   

• Publicis

• Kantar

• Sony Pictures

• Ogilvy