Marketing Analytics (MSc) Featured Image

Universities United Kingdom Southampton Business School Courses Marketing Analytics (MSc)

Marketing Analytics (MSc)
at Southampton Business School

Southampton, United Kingdom

Tuition Fee £ 25,000
Country Rank-
Duration12 Months
Score IELTS: 6.5

Program Overview

We are top 10 in the UK for Marketing (Complete University Guide, 2022).

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

MSc Marketing Analytics is aimed at those who have:

an undergraduate degree in marketing and a good understanding of quantitative studies or
marketing work experience looking to specialise within an analytics role

We’re the first university in the UK to offer a marketing analytics master's. We collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniques and the latest research.

You'll learn how to:

integrate and use marketing channels within different markets or sectors
interpret and manage large datasets to make evidence-based decisions
use online analytics to analyse how consumer choices are influenced by social media
incorporate different marketing frameworks and behaviour models to create an analytical tool
use industry-standard data analysis software
learn from traditional churn modelling models to offer customer incentives to enhance business profitability

We are a world-leading university which integrates current marketing research with practical expertise in the best of digital marketing and data analytics. Our reputation has attracted students from around the world and expert teaching staff who are also leading researchers within the industry.

We offer an international and inclusive learning experience which welcomes students from around the world. During your studies you’ll understand different perspectives from different cultures and countries which will teach you to be versatile in your approach to digital marketing analytics.

Course Content
You must study the following modules:
- Digital Marketing Strategy
- Digital and Media Analytics
- Integrated Marketing Communication Design
- Marketing Analytics & Visualizations
- Research Methods for Marketing
You must also choose from the following modules:
- Advanced Analytics
- Building Customer Insight
- Dissertation for Marketing
- International Corporate Social Responsibility and Ethics
- Marketing Practice Based Dissertation
- Marketing in the 21st Century
- Measuring Marketing Effectiveness
- Python for Business and Marketing
- Using Big Data for Consultancy
Entry Requirement
You'll need a 2:1 degree.

We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as:
- economics
- engineering
- statistics
- management
- computer sciences
We do not accept the following subjects:
- Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK.
- Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance.
English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:

IELTS score requirements

overall score

6.5
Fees & Scholarships
Fees for a year's study:
- UK students pay £13,000.
- EU and international students pay £25,000.
Career Prospect
There is a growing demand for big data analysts who can provide specialist support for marketing decision-makers. Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.

You’ll be prepared for roles such as:
- marketing analyst
- market research analyst
- digital insight analyst
- decision support consultant
- data scientist
- data analyst
- data specialist
- customer relationship management (CRM) analyst
- credit risk analyst

Cost Of Studying At Southampton Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing Analytics (MSc) at Southampton Business School