MA in Service Design

at Royal College of Art

Term 1

Service Design Foundation Methods and Materials encompasses the whole trimester and consists of a series of lectures on the foundational methods and materials of Service Design, accompanied by three project sprints in which these methods are applied.
 

Service Design Foundation Methods and Materials will develop an understanding of core design processes and skills and demonstrate learning from the taught aspect of the programme through practical exercises that are applied to a live student project. The initial project develops a theoretical and practical understanding of the ecosystems of services, develops skills in research, design sprints and the interaction between human, technology and systems.
 

Across Terms 1 and 2, you will participate in the College-wide unit. This unit aims to support students to meet the challenges of a complex, uncertain and changing world by bringing them together to work collaboratively on a series of themed projects informed by expertise within and beyond the College. These projects will challenge you to use your intellect and imagination to address key cultural, social, environmental and economic challenges. In doing so, you will develop and reflect on the abilities required to translate knowledge into action, and help demonstrate the contribution that the creative arts can make to our understanding and experience of the world.
 

Term 2

The second term will deliver teaching in Advanced Service Design Methods, looking at the role of the service designer in developing transformational programmes to reframe projects, work in organisational cultures including working at a strategic level, specifying metrics and Minimum Viable Experience, delivery across channels the human and ethical relationships with emerging technology platforms such as Artificial Intelligence.
 

You will also have an Elective choice in term 2.
 

In term 2 all School of Design students will participate in the Grand Challenge, School-wide unit. The aim of this unit is to connect and challenge all students in the School through the introduction of a ‘wicked’ design problem that requires a cross disciplinary approach to problem solving involving an external international scientific or industry partner (or both). This unit and lecture series has been hugely successful in connecting and disrupting disciplines, people, philosophies and approaches to design thinking whilst providing our student body with very unique networking opportunities.
 

Term 3

The Independent Research Project is a self-directed project in collaboration with an organisation or industry partner. The project will be agreed in term 2 and associated partner engaged. The project will develop innovative, transformational outcomes based on research, creativity and prototyping.

We invite candidates from around the world who have a passion for design as a transformational tool and wish to take that to a Masters level. Our selection process looks for a desire to take on challenging issues, to be curious in uncovering reality and bring creativity to finding and delivering new solutions.
 

The Service Design MA programme takes students with and without a design background who show the right qualities and the intellectual ability and desire for creative innovation as demonstrated through your portfolio. You should have a BA, BSc or similar or minimum of five years professional experience
 

Students may come from product, communication, digital and user experience design who wish to expand to their capabilities, be recent high performing graduates from other design disciplines as well as from computing and other technical disciplines, be budding entrepreneurs interested in launching new service-led business ventures and mid and senior professionals from industry and the public sector, with evidence of their creative talents as demonstrated by leadership of innovative projects.
 

Portfolio requirements

Your portfolio is a showcase of your work as an artist or designer and can be made up of images, videos or writing examples. Your portfolio helps us to better understand your application and allows you to show evidence of your ability and motivation to undertake a given programme.
 

Generally, we’re looking for you to demonstrate your:

• Creativity, imagination and innovation
• Ability to articulate the intentions of the work
• Intellectual engagement in areas relevant to the work
• Technical skills appropriate to the work
• Potential to benefit from the programme

Overseas and EU - £32,000*