International Marketing and Consumer Psychology MSc Featured Image

Universities United Kingdom Queen Mary University of London Courses International Marketing and Consumer Psychology MSc

International Marketing and Consumer Psychology MSc
at Queen Mary University of London

London, United Kingdom

Tuition Fee £ 31,850
Country Rank-
Duration12 Months
Score IELTS: 7

Program Overview

The MSc Marketing and Consumer Psychology programme is designed to teach a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Students will learn how to develop customer orientation approaches to drive strategies and branding campaigns, as well as how to devise consumer relationships within digital environments.

Course Content
Modules:
- Understanding Consumer Behaviour
- Research Methods for Marketing
- Dissertation for Marketing
- Introduction to Marketing Management
- ✓ Consumer and Digital Cultures
- Global Marketing and Communications
Entry Requirement
- A 2:1 or above at undergraduate level in any subject.
The minimum English Language requirements for entry to postgraduate degree programmes within the School of Business and Management are:
- 7.0 overall including 6.0 in Writing, and 6.0 in Reading, Listening and Speaking.
Fees & Scholarships
Tuition Fees for Home students:
£14,850 per year.

Tuition Fees for International students:
£31,850 per year.
Career Prospect
Graduates of this programme will be well-equipped to pursue roles in marketing-related sectors both in the UK and internationally, as the ability to use psychology to drive consumer engagement is sought within many marketing teams in public, private and third sector organisations. They may also wish to consider specialised roles in consumer research, customer insights or CRM communications.

Cost Of Studying At Queen Mary University of London

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

International Marketing and Consumer Psychology MSc at Queen Mary University of London