BSc (Hons) Marketing and Management Featured Image

Universities United Kingdom Queen Mary University of London Courses BSc (Hons) Marketing and Management

BSc (Hons) Marketing and Management
at Queen Mary University of London

London, United Kingdom

Tuition Fee £ 22,250
Country Rank-
Duration36 Months
Score IELTS: 6 TOEFL: 79

Program Overview

Marketing is the vital bridge between an organisation’s products or services and their intended audience.

Effective marketing allows firms, nonprofits and government bodies to tell their intended demographic about their products and services, understand their needs and wants, and exploit the latest technology to do so. Skilled marketing practitioners are therefore highly valued in every industry, and marketing and management graduates have access to a wide range of career pathways.

Our BSc in Marketing and Management will equip you with a comprehensive foundation in marketing and analytical skills that enable you to think critically and make strategic decisions. It will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.

You will learn the essential principles of marketing and management in your first year and progress to more intensive studies of specialised areas like advertising, consumer psychology, services marketing, brand management, market analytics and digital marketing in your second and third years.

If you select the 'Year in Industry' route, you will have the unique opportunity to spend the third year of your degree on an industrial placement with an employer in a role relevant to your field of study. Therefore, your degree programme will last four years and after the placement you will come back to university for your final year of study.

Course Content
Structure
You can complete your Business Management degree in three or four years. If you are taking an integrated foundation year, this will take place before Year 1.

YEAR 0

Compulsory
- English Language and Study Skills
- Independent Study Project
- Introduction to Business and Management
- Management
- Marketing or Accounting for Business Decisions
Choose one from
- Film studies: Introduction to Film Studies; European and American Art Cinema
- French: French Language and Culture I; French Language and Culture II
- Geography: Introduction to Human Geography; The Human Geography of London
- History: 20th century European History I: 1900-1945; 20th century European History II: 1945-1990
- International relations and politics: Introduction to Politics; Introduction to International Relations
- Japanese: Japanese Language and Culture I; Japanese Language and Culture II
- Literature: Introduction to English Literature; Introduction to American Literature
- Spanish: Spanish Language and Culture I; Spanish Language and Culture II
Please note that all modules are subject to change.

YEAR 1
- Accounting for Business
- Applied Economics
- Business in Social and Historical Context
- Fundamentals of Management Studies & Skills
- Marketing Principles
- Organisation Studies
- Quantitative Analysis for Business
- Work and Employment in Context
Please note that all modules are subject to change.

YEAR 2

Compulsory
- Advertising
- International Marketing
- Services Marketing
- Strategic Marketing
Choose four from
- Business Law
- Corporations and Social Responsibility
- Creative industries
- Entrepreneurship
- European Business Context
- Operations Management
- Persuasive Strategies in Marketing
- Research Methodology
- Volunteering and Social Action - Theory and Learning
Please note that all modules are subject to change.

YEAR 3
Third year students take 4 compulsory modules (2 per semester) and 4 electives (2 per semester), or if students choose to take the elective dissertation module, they will take 2 other electives (1 per semester).

Compulsory
- Business to Business and Relationship Marketing
- Consumer Psychology
- Creative Brand Marketing
- Digital Marketing
Choose up to four from
- Business and Social Approaches to Social Media
- Business Computing
- Employment Relations
- Global Supply Chains
- Innovation & Entrepreneurship
- Managing Diversity
- Marketing Dissertation
- New Product Development
- Principles of Evidence-Based Management
- Social Network Analysis
- Strategic Management: Concepts and Cases
Please note that all modules are subject to change.
Entry Requirement
Non-UK students
We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications.

Student Visa Regulations

If you will require a Student visa to study in the UK, you must meet the minimum English Language requirements to meet the UKVI regulations. The minimum IELTS requirement is 5.5 in all four skills (Writing, Reading, Speaking and Listening). However, many of our courses require higher grades.

Pre-sessional English Language Courses

If you fall slightly below our standard English language requirements, you may consider one of our Pre-sessional English courses. Please note that you will require a UK government approved Secure English Language Test (SELT) for entry to our Thirteen week pre-sessional courses. Currently, only IELTS for UKVI, PTE Academic (UKVI), LanguageCert International ESOL SELT and Trinity College London, Integrated Skills in English (ISE) are accepted. The Pre-sessional English course requirements are published according to the academic department within which your chosen course of study is administere
Fees & Scholarships
Home fees £9,250

Overseas fees £22,250

Loans and grants
UK students accepted onto this course are eligible to apply for tuition fee and maintenance loans from Student Finance England or other government bodies.

Scholarships and bursaries
Queen Mary offers a generous package of scholarships and bursaries, which currently benefits around 50 per cent of our undergraduates.

Scholarships are available for home, EU and international students. Specific funding is also available for students from the local area. International students may be eligible for a fee reduction. We offer means-tested funding, as well as subject-specific funding for many degrees.
Career Prospect
You'll gain crucial skills that are highly valuable to employers – analytical and critical thinking, creative approaches to problem solving, numeracy and confidence in interpreting and applying business data, and the ability to allocate resources and undertake projects.

Graduating with a specialist degree in Marketing and Management will improve your employment prospects in this highly competitive sector. Positions directly related to your degree include:
- market researcher
- marketing executive
- brand consultant
- public relations manager
- advertising account executive.
Recent graduates have been hired by:
- BDO
- Deloitte
- JP Morgan & Co
- KPMG
- Standard & Poor’s
- Unilever.

Cost Of Studying At Queen Mary University of London

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

BSc (Hons) Marketing and Management at Queen Mary University of London