MSc Digital Marketing Communications Featured Image

Universities United Kingdom Manchester Metropolitan University Courses MSc Digital Marketing Communications

MSc Digital Marketing Communications
at Manchester Metropolitan University

Manchester, United Kingdom

Tuition Fee £ 22,500
Country Rank-
Duration12 Months
Score IELTS: 6.5 TOEFL: 89

Program Overview

The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.

Accredited by the Institute of Data and Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.

You’ll develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.

Course Content
Year 1

You’ll study nine core units, covering topics such as strategy for digital and digital measurement and evaluation. In your digital masters level learning unit, we'll teach you the masters-level study skills that you'll need to complete your assignments and your research project. You will also be able to tailor your studies with a choice of one optional unit.

Core units
- Marketing In Practice
- Digital Masters Level Learning
- Digital Measurement And Evaluation
- Content Strategy
- Rich User Experience
- Organic And Paid Digital Practice
- Strategy For Digital
- Applied Research Proposal
- Applied Research Project
Entry Requirement
You must have a bachelor degree awarded by a university that is officially recognised in your country.
Typical minimum entry requirements depend on the course of study and can vary depending on a student’s home university ranking.
For general admission, students are considered when achieving a minimum of either 55%, or a GPA of 6.0/10, or a GPA of 3.0/4.0. Some courses have higher entry requirements and students’ cases are assessed individually. Work experience strengthens a candidate’s application.

Fees & Scholarships

International Tuition Fees:

£22500 per year

Career Prospect

By the time you graduate, you’ll have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.

Employment opportunities are expanding globally. Finding roles as a digital marketing executive, digital brand manager, social media or digital account executive or manager, or as a content creator or manager are just some of your options, you’ll also be able to explore roles in exciting new areas of this industry such as:

Digital Research
Digital Marketing Strategy and Planning
Campaign Planning and Creative Content Creation
SEO and CRO
Paid Advertising
Marketing Automation and Evaluation
User Experience
Consumer Journey Planning
Email Marketing and Customer Relationship Management
Digital Marketing Consultancy
Social Media Marketing
Content Marketing

High-level operational and strategic planning roles could also be within your reach, where you may work on evolving digital campaigns. With your newly acquired knowledge and skills, you will also be able to pursue a freelance career in digital marketing communications, or even create your own agency.

Our graduates are working in exciting roles all over the world, with local, national and international companies including:

BP
The Co-operative Bank
McCann
TBWA
The Hut Group
SE10 PR

Cost Of Studying At Manchester Metropolitan University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Digital Marketing Communications at Manchester Metropolitan University