MSc Digital Marketing Communications

at Manchester Metropolitan University

Year 1

You’ll study nine core units, covering topics such as strategy for digital and digital measurement and evaluation. In your digital masters level learning unit, we'll teach you the masters-level study skills that you'll need to complete your assignments and your research project. You will also be able to tailor your studies with a choice of one optional unit.

Core units
 

• Marketing In Practice
• Digital Masters Level Learning
• Digital Measurement And Evaluation
• Content Strategy
• Rich User Experience
• Organic And Paid Digital Practice
• Strategy For Digital
• Applied Research Proposal
• Applied Research Project

You'll need a UK honours degree - at least a 2:2 - or the international equivalent. We do consider any discipline, but this course is ideal for graduates of marketing, business and those who have completed marketing units on their undergraduate degree.

Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. 

UK AND CHANNEL ISLAND STUDENTS
Full-time fee: £10,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

EU AND NON-EU INTERNATIONAL STUDENTS
Full-time fee: £18,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

By the time you graduate, you’ll have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.

Employment opportunities are expanding globally. Finding roles as a digital marketing executive, digital brand manager, social media or digital account executive or manager, or as a content creator or manager are just some of your options, you’ll also be able to explore roles in exciting new areas of this industry such as:
 

• Digital Research
• Digital Marketing Strategy and Planning
• Campaign Planning and Creative Content Creation
• SEO and CRO
• Paid Advertising
• Marketing Automation and Evaluation
• User Experience
• Consumer Journey Planning
• Email Marketing and Customer Relationship Management
• Digital Marketing Consultancy
• Social Media Marketing
• Content Marketing

High-level operational and strategic planning roles could also be within your reach, where you may work on evolving digital campaigns. With your newly acquired knowledge and skills, you will also be able to pursue a freelance career in digital marketing communications, or even create your own agency.

Our graduates are working in exciting roles all over the world, with local, national and international companies including:
 

• BP
• The Co-operative Bank
• McCann
• TBWA
• The Hut Group
• SE10 PR