MSc (Marketing Management) Featured Image

Universities United Kingdom Leicester Castle Business School Courses MSc (Marketing Management)

MSc (Marketing Management)
at Leicester Castle Business School

Leicester, United Kingdom

Tuition Fee £ 15,100
Country Rank-
Duration12 Months
Score IELTS: 6

Program Overview

The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.

You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.

Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

This programme is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.

Course Content
Course modules

Semester one

Core modules
- Enhancing Business, Management and Personal Skills (non-credit)
- Marketing Theory and Practice
- Marketing Management Simulation
- Managing Advertising and Communications
- Marketing Research in Practice
Semester two
- Research Methods for Marketers
- Strategic Customer Engagement
Two elective modules are chosen from:
- Consumer Culture and Behaviour
- Direct and Digital Marketing
- Creative Brand Strategy
- Strategic E-marketing
- Advanced Marketing Analytics
Semester three
- Marketing Dissertation
OR
- Business Research Project (BRP)
Entry Requirement
Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.

No previous experience in marketing is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.

Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

English Language requirements

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.
Fees & Scholarships
Tuition Fees

for EU and international students: £15,100
Career Prospect
Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

Cost Of Studying At Leicester Castle Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc (Marketing Management) at Leicester Castle Business School